In 2017, two-thirds of the time has passed. With the arrival of “Golden September, Silver, and Silverâ€, the home appliance market has entered the most intense stage of competition in one year. Regardless of the size of the home appliance companies under the strength of the market, to occupy a seat in the market, it is still the old saying: opportunities are often reserved for those who have prepared. In this year's half year development, some brands have already won a step ahead of schedule, such as home appliance giant Skyworth. With a solid corporate strength and the courage to take the forefront of innovation and technology development, Skyworth 2017 is performing a significant brand acceleration.
Daring, then a little faster
Taking a panoramic view of the competition of China's home appliance industry, in recent years, the competitive landscape of brands such as Skyworth, Haier, Midea, Gree, TCL, and Hisense has been relatively solidified, and the strength of enterprises has often been comparable. At the time when the appliance revolution is in progress, anyone who can take the lead in breaking the ceiling and leading the big picture must “get a little bolder and move a little fasterâ€. Since 2017, Skyworth has accelerated its brand development by successive "big moves", taking the forefront of the development of the industry, and further enhancing its position in the home appliance industry nationwide and globally.
From the beginning of 2017, Skyworth represented the Chinese color TV enterprises and participated in the “Key Technology and Application of DTMB System Internationalization and Industrialization†project won the “National Science and Technology Progress Awardâ€; by March Skyworth launched OLED price cuts for the first shot; released in April. TV OLED TV with future TV form; June Skyworth and Tencent Music Group’s K-Sat introduced Skyworth TV G3 new products; then Skyworth Electric's first washing machine cooperating with Egyptian customers was formally rolled off at the Egyptian factory... From Innovation Technical scientific research to black and white electricity go hand in hand, Skyworth brand forces continue to rise.
In addition, whether in January 2017, CES in Las Vegas, USA, or three in Shanghai AWE2017, and then in the recent international IFA exhibition in Germany, Skyworth is even more brilliant in a series of international stages. . Innovative OLED organic TVs, flexible AMOLED screens, Android TV, Cast TV, smart home project development, and smart industry layout...... A wave of technological baptism will not only show Skyworth’s innovative technologies globally, but also demonstrate the strength of Chinese brands to the world. .
Planning future business blueprints
Since 2017, Skyworth's brand acceleration has achieved remarkable results. In the market demand that all household appliance companies cannot avoid, Skyworth has developed steadily with its strong technical strength and can be described as “a little red in the green clusterâ€. According to AVC's "Analysis of China Telecom's overall market monthly omni-channel push total analysis" data, Skyworth TV sales volume in the first half of 2017 was 7.124 million units, surpassing all home appliance brands and becoming the number-one selling appliance company. As of June 30, 2017, Skyworth Group ranked first in the TV market in mainland China with a market share of 14%.
It is known throughout the country as the "TV One Brother," but it is not constrained by the superiority of the television business and the development of the brand. Thanks to its solid foundation, Skyworth is laying all-round in white power, set-top boxes and a series of smart industries. In the current white market led by Midea and Gree, the up-and-coming younger generation of Skyworth 2017 is developing rapidly. Whether it is i-GEEK inverter refrigerator equipped with i-health intelligent control system or i-DD inverter washing machine, it will take two years to develop. The birth of the air-in-one level intelligent wall-mounted air conditioner is witnessed by Skyworth's white power and its ability to catch up with international brands.
In addition, Skyworth's other fist business, set-top box, has been steadily leading the international market for years. According to the 2017 semi-annual report released by Skyworth Digital’s subsidiary, Skyworth Digital’s figures show that from January to June 2017, Skyworth’s operating income was 3.435 billion yuan, an increase of 11.76% year-on-year. From black and white power to set-top box business, and even the development of series of industries such as lighting and security, Skyworth continues to outperform its competitors. Under the development of a series of industrial intelligence, Skyworth is planning a future corporate blueprint. Towards the goal of sprinting 100 billion yuan home appliance clubs by 2020.
Refresh the status of China’s home appliances and open up a new situation in international competition
Unlike the domestic brand of household appliances, which has relatively solidified competition, in the global economic integration situation, competition in the international market seems to be much fiercer. European and American brands have shrunk, Japanese brands have retreated, Chinese brands have risen, companies have risen and declined in competition, and global brand names have been refreshed year after year. In the rapid rise of China's household electrical appliance enterprises represented by Skyworth, the global household appliance industry's competitive landscape has quietly changed. Aiming at this new growth point in overseas markets, Skyworth has opened up new development opportunities overseas.
In recent years, Skyworth’s overseas acquisitions have been classic cases, such as the acquisition of the Toshiba plant in Indonesia and the acquisition of Metz, an old German television company. To date, Skyworth has opened markets in Europe, Southeast Asia, Africa, the Middle East, the Americas, Russia, and Australia, covering three quarters of the world's five continents. Among them, as a market of developed regions in the world, under the promotion of the "Skyworth+Metz" dual-brand strategy, Skyworth has not only successfully entered the 11 European countries markets, its business volume has grown by more than 10 times, and it has also continuously advanced technology and brand gold content through advanced German technology. .
Liang Jinhua, executive deputy general manager of Overseas Regional Marketing Headquarters of Skyworth Global Marketing Center, analyzed: “Before sailing into the sea, domestic companies should make use of their advantages in the Chinese market to become bigger and stronger, to optimize the supply chain and enhance their competitiveness in response to overseas. A highly competitive environment.†Skyworth’s globalization road is based on the practice of internal strength. Thanks to the Group’s ability to adapt to changes in the global environment and its core competitiveness, market share and brand influence in the international market, Skyworth’s overseas performance has achieved strong momentum. According to the 2016/2017 financial results report, Skyworth has come from overseas markets. The turnover amounted to HK$12.5 billion, an increase of 31.2% year-on-year.
The so-called "offensive is the best defense". In this fiercely competitive market that does not enter and retreat, Skyworth has grasped the pulse of the times and has been continuously climbing to show new changes and strength. In the domestic market one step ahead of the attack, the strong rise in the international market to open a new pattern of industrial competition, Skyworth brand development continues to accelerate, but the 2017 competition is still in progress, follow-up there are many exciting, we wait and see.