As the automotive industry continues to evolve, major brands are now focusing on strategic planning for the 2018 new energy vehicle market. To understand the direction of this rapidly growing sector, the *Economic Information Daily* has gathered insights from leading companies.
**New Vision: Launching an Electric-First Platform**
In 2018, Qorosau entered a new phase, marked by two key developments: collaboration with Baoneng Holdings brought in high-quality resources from its three shareholders, enhancing its brand perception and positioning it as a forward-thinking company. The theme of "Integration, Interconnection, and Sharing" under the "Four Modernizations" initiative opened up a new era for all industry players.
This new vision led to a revised strategy that embraces the "Four Modernizations," follows an "amphibious strategy" between traditional and electric vehicles, prioritizes user experience, and focuses on innovation in products and business models. The goal is to become a globally competitive provider of travel products and services.
Qorosau will maintain its premium positioning, continue its amphibious strategy, and leverage technology to achieve the "four modernizations." It is actively integrating into the evolving automotive ecosystem. With the release of the "Long-Term Development Plan for the Automotive Industry" and the "Dual Credit" policy, the development of new energy vehicles has become essential for industry players.
To meet these demands, Qorosau introduced a two-step product plan: first, introducing an electric version of its existing platform to address immediate needs; second, developing a new GEV (Global Electric Vehicle) smart car platform. This platform will incorporate the latest "three-electric" technologies, featuring a skateboard-style chassis that supports various body designs and applications. It will also integrate AI and 5G-based cloud systems to cater to diverse user scenarios.
The first vehicle based on the GEV platform is expected to launch in 2021, while the K-EV concept car was unveiled at the 2017 Shanghai Auto Show.
**Jianghuai: Targeting 50,000 Sales Units**
After strengthening its own capabilities and forming partnerships, Jianghuai Automobile's efforts in the new energy field have started to bear fruit. In 2018, JAC aims to sell 50,000 units, building on past achievements.
The company has mastered key technologies such as battery systems, electric motors, and control systems, along with innovations like energy recovery, braking coupling, remote monitoring, and electromagnetic compatibility. Notably, JAC has made breakthroughs in thermal runaway safety for high-energy battery packs, enabling the production of internationally competitive products.
To meet its sales target, JAC will segment its product lineup into A00, A0, and A categories, complementing other product lines to offer a comprehensive range of options for consumers. For example, the iEVA50 offers a range of over 400 km, placing it among China’s top performers.
The iEV7S, a representative model of JAC’s seven-year new energy development, meets international ASIL-C safety standards, with a range of 350 km and a 0–50 km/h acceleration time of 4.5 seconds.
**BAIC: Focusing on Two Key Markets**
At the 2017 global results conference, BAIC New Energy announced plans to go public via a backdoor listing, with work currently underway. According to Li Yixiu, deputy general manager of BAIC New Energy, the company will focus on two main markets: private users and the public sector.
For each segment, BAIC has developed tailored strategies. Zheng Gang, general manager of BAIC New Energy, emphasized that pure electric vehicles will remain the core, while hybrid and fuel cell technologies will also be explored. The company is advancing next-generation electric vehicle technologies and has already applied smart grid-connected tech to three new models set for 2018.
BAIC is also leveraging overseas R&D centers, including Silicon Valley, to enhance software and technological capabilities.
**BYD: Targeting 200,000 New Energy Vehicles**
In the past year, BYD made significant progress in passenger cars, commercial vehicles, and rail transit. In 2018, the company aims to sell 200,000 new energy vehicles, continuing its push for transportation electrification across China and globally.
BYD envisions cities like Shenzhen and Taiyuan replacing all buses and taxis with electric vehicles. The company will also introduce more new energy car models to meet diverse consumer needs.
In rail transit, BYD’s cloud track system remains a flagship product. The company has established strategic partnerships with cities worldwide, offering integrated transportation solutions to small and medium-sized cities.
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