In the ever-evolving automotive industry, new energy vehicles have become a focal point for major brands. As 2018 approached, leading companies were actively shaping their strategies and objectives for the emerging market. The "Economic Information Daily" has taken a closer look at the latest trends among these industry players.
**New Vision: Launching an Electric Platform in 2018**
In 2018, Qorosau faced two significant changes: the collaboration with Baoneng Holdings brought together high-quality resources from its three shareholders, creating more opportunities and shifting the company's perception into a new concept. The theme of “Integration, Interconnection, and Sharing†marked a new era for all participants in the automotive industry.
This new vision led to a revised strategy focused on the “four modernizations,†embracing the “amphibious strategy†that balances traditional and new energy vehicles, and prioritizing user experience through innovative products and business models. Qorosau aims to become a globally competitive provider of travel products and services.
With the release of the "Long-Term Development Plan for the Automotive Industry" and the "Dual Credit" policy, the development of new energy vehicles became a necessity. In response, Qorosau introduced a two-step plan: first, introducing an electric version of existing platforms to address current needs, and second, developing a new GEV (Global Electric Vehicle) platform. This platform will leverage cutting-edge “three-electric†technology, combining power, safety, and control on a skateboard-type chassis, allowing for flexible upper body designs and AI-driven, 5G-based cloud systems. The first vehicle based on the GEV platform is expected to launch in 2021, while the K-EV concept car was unveiled at the 2017 Shanghai Auto Show.
**Jianghuai: Targeting 50,000 Units in Sales**
After strengthening its internal capabilities and expanding partnerships, Jianghuai Automobile began focusing more on the new energy sector. In 2018, JAC set a sales target of 50,000 units. The company has mastered key technologies such as battery grouping, motor design, and electronic control, as well as energy recovery and remote monitoring systems. Notably, JAC made breakthroughs in thermal runaway safety for high-energy battery packs, enabling it to produce internationally competitive products.
To meet its goals, JAC segmented its product lineup into A00, A0, and A classes, forming a comprehensive range of options for different consumer needs. The iEVA50 model, for example, offers a driving range of over 400 km, placing it among China’s top performers. The iEV7S model also stands out for its international ASIL-C safety standards, 350 km range, and 4.5-second acceleration from 0 to 50 km/h.
**BAIC: Focusing on Two Key Markets**
Beiqi New Energy recently announced plans to go public via a backdoor listing, with work currently underway. The company is targeting two main markets: private users and public transportation. BAIC has developed tailored product strategies for each segment.
According to Zheng Gang, general manager of BAIC New Energy, pure electric vehicles will remain central, but hybrid and fuel cell technologies will not be overlooked. The company is also advancing next-generation electric vehicle technologies and integrating smart grid-connected features into three new models launching in 2018. BAIC is leveraging global R&D centers, including one in Silicon Valley, to enhance software and technological innovation.
**BYD: Aiming for 200,000 New Energy Vehicles**
BYD made significant progress in passenger cars, commercial vehicles, and rail transit in recent years. For 2018, the company aimed to sell 200,000 new energy vehicles, further promoting the electrification of transportation and building a green mobility system worldwide. Cities like Shenzhen and Taiyuan are serving as models for transitioning to fully electric public transport.
In addition, BYD continues to expand its rail transit solutions, including the cloud track system, which has secured strategic partnerships in both domestic and international markets. The company is providing integrated transportation solutions to more cities, supporting sustainable urban development.
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