According to recent reports from the scene, HTC organized a press event during ChinaJoy in Shanghai, where they announced their collaboration with Qualcomm for the unveiling of a localized version of their standalone VR headset. This new device will come equipped with Qualcomm's Snapdragon 835 processor and will utilize HTC's own Viveport app store as its official content platform.
This standalone mobile VR headset requires strong hardware support, something Qualcomm has been focusing on with its chipsets tailored for VR applications. Back in 2016, Qualcomm introduced their first VR standalone reference design, the VR820, based on the Snapdragon 820 processor, which was later upgraded to the VR821. Early in 2017, Qualcomm released the Snapdragon 835 processor, which offers enhanced performance and is better suited for mobile VR experiences. The upcoming second-generation device will be powered by the Snapdragon 835. Compared to its predecessor, the Snapdragon 835 improves performance by 25% while reducing power consumption by the same percentage.
This Chinese version of the device represents a partnership between HTC and Qualcomm. HTC will draw inspiration from Qualcomm's existing standalone design but will incorporate the Snapdragon 835. Hugo Swart, Qualcomm’s senior director of product management, expressed his excitement about collaborating with HTC's Vive team, stating, "The Snapdragon 835 is designed to deliver an exceptional mobile VR experience, free from the limitations of cables and external PCs. We’re thrilled to work together to leverage our rich multimedia capabilities to create the latest and most impressive mobile VR experience for Vive's first true standalone VR device."
In fact, HTC had previously shared news about their standalone device, initially partnering with Google and Lenovo. While still utilizing Qualcomm's standalone design, these versions would run on Google Daydream's OS and content platform. However, due to Daydream's unavailability in China, HTC's local version will feature HTC’s own content platform, Viveport. This shift could open up more opportunities for Chinese developers to create VR content. Wang Congqing, president of HTC Vive China, mentioned, "China’s mobile market leads the world and shows great potential to drive the global VR market forward. By working with Qualcomm to introduce a more accessible and affordable Chinese version of the Vive VR device, we aim to bring top-tier VR technology to a broader audience in China."
Standalone VR headsets differ significantly from traditional PC-connected VR systems like Oculus Rift or HTC Vive, which require a high-performance computer, and they also stand apart from mobile phone-based solutions such as Google Cardboard. Standalone VR devices operate independently without needing to be tethered to a PC or rely on a smartphone.
High-end PC VR systems demand costly hardware, while mobile phone-based VR solutions, though inexpensive, often lack the necessary performance consistency to provide a satisfying VR experience.
Premium PC VR and budget-friendly phone-based VR devices cater to opposite ends of the market spectrum. Most consumers fall into the middle range, seeking reasonably priced options that deliver quality experiences. Earlier this year, Facebook announced plans to develop a VR headset costing under $200. Although HTC hasn’t yet revealed pricing details for their Chinese standalone VR device, many anticipate that the introduction of more affordable standalone options might allow HTC to keep its PC VR offerings at higher price points.
How many potential customers might HTC attract to its Chinese standalone VR device due to the perceived high cost of the HTC Vive?
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