In order to prevent counterfeit goods between the city chain switch also out of the "Wuhan version"

Custom clothes, custom home appliances, and even ordinary switches used at home, actually appeared in the "custom version." The reporter visited the Wuhan market and found that even the small switches and plugs also appeared in the "Wuhan version." According to industry sources, the "Wuhan version" is actually a helpless move. Its essence is to prevent counterfeit goods and the goods between different cities.

Yesterday, reporters saw in the Hanlai Square, some brands have played the "custom switch", "custom plug-in board" banner. Zhengtai electrician salesman introduced: “The 'Yueju' series is produced specifically for Wuhan and not sold in other cities.” Zheng Xuewen, director of Zhengtai Electric and Hubei Marketing Center, told reporters: “Each area has different consumer preferences. Take the switch. In fact, the international standard size is 86 mm, while Hubei prefers 118 mm switches."

According to industry insiders, the current electrician products on the Wuhan market mainly include TCL, Chint, and Simon, and the light switches have sales of 300-500 million yuan a year. However, goods from different cities are counterfeited. A big problem that plagued the brand. An anonymous person revealed: "A brand-name domestic switch brand, fakes have accounted for more than 30%, greatly hurt the brand's reputation; and the chain of goods between different cities will also disrupt the price system, part of ' Infertility will benefit from it."

"Customization mode" has become a channel to solve string goods and fake goods. However, Gong Xuewen also frankly stated: “The cost of customized products is higher, which is 1-2% higher than that of ordinary products, but this has become a trend in the industry. In the future, we will introduce customized products in all key provinces. Establish a general distributor."