Lenovo wants to surpass HP in Europe in 2015

Lenovo is also the leader of today's PC manufacturers, has always wanted to expand the scale, has begun to expand to the Tablet PC and smart phone market, there is only one goal now, want to surpass HP in the European market by 2015, become the largest PC manufacturer in this market .

Gianfranco Lanci, president of Lenovo Group Europe, Middle East and Africa, stated that Lenovo believes that the company has extremely strong potential in the European market. Lanci said, "We hope to become the market leader in the next 18 months. This day is expected to be achieved by early 2015. The entire European region has very large growth opportunities. There is still room for growth in this market. We need to slow down. Slow penetration will have the opportunity."

Market research firm Gartner's statistics show that although HP is not as good as that year, but the second quarter is still the leading European PC market, occupying 18% of the share, but the company's share is being eaten by Lenovo Group. Lenovo Group's PC shipments in the European market surpassed Acer in the second quarter, and its market share has risen to 12%.

With the introduction of new notebooks and devices integrating laptops and tablets, Lenovo intends to become the dominant player in the European PC market. This week, Lenovo Group introduced three ThinkPad notebooks, which are both lighter and thinner than previous products.

So far, HP spokesman Michael Thacker has not dared to talk nonsense. The report did not comment.

Infiltrate the European market

Other equipment of Lenovo Group is also entering the European market. This Thursday, the company demonstrated a high-end smart phone in Berlin to attack the market leader Samsung Electronics and Apple. Lenovo's new smartphone Vibe X is equipped with a 5-inch display equipped with Google's Android 4.2 operating system. This product will be available for sale in the Chinese market in October this year and will be available for sale in international markets in December.

Lanchi said in an interview, "We plan to enter the European smart phone market in mid-2014." Lenovo Group's smart phone prices in the European market will be 149 euros to 499 euros (about 200 US dollars to 650 US dollars).

With an inexpensive mobile phone, Lenovo Group is currently the second largest smart phone manufacturer in China and the fourth largest smartphone manufacturer in the world. Now, it is conceivable that Lenovo Group is planning to launch a threat with Samsung Electronics’ Galaxy S4 or Apple iPhone. Lenovo announced the flagship smartphone K900 in May this year. The launch of Vibe X will further expand the company’s smartphone product line.

Lenovo Group also set a target to acquire a 5% tablet PC market share in Europe, the Middle East and Africa this year, and obtain a 10% share in 2014. Ranci said, "We need to get the same share of tablets as PCs. It will take at least two years."

Organic growth
Lanchi said that in order to maintain the company's expansion plan, "from the geographical and product point of view, if the company's financial significance, Lenovo Group is open to the acquisition attitude. Of course, we do not rely on acquisitions to obtain growth, we can achieve organic growth "Langqi said that Lenovo Group currently does not consider the issue of special acquisitions.

Lanci said, "The investment needed for the smart phone and tablet business far exceeds the investment needed for the PC business. This is the reason we believe that the industry will further integrate. If there is not enough scale, we can not participate in market competition. ”

Lanci said that the three major departments of the Lenovo Group are currently in profit, but the profit margin of the PC sector will be higher, because the Tablet PC and smart phone business need to increase investment, the future is indispensable. Ranci said, "We have been very careful in balancing the profitability of all departments."

Let's take a look at our association's performance and guarantee to surprise you.