This year's LED company exhibition effect analysis

In the Shenzhen Festival Fair, it can be found that Zhongshan Taiying Optoelectronics Co., Ltd. (hereinafter referred to as "Taiying") exhibits more and more products. Taiying related responsible person said that the Shenzhen exhibition was held in order to allow people in the industry to take a look at Zhongshan LED drive power companies, and to prove to Shenzhen companies that Zhongshan has good power. Most of the original market thought that Zhongshan did not have a good power supply, which led to the Zhongshan company does not buy the power of Zhongshan. However, a few high-end drive companies in Zhongshan have broken this deadlock. Tai Ying is one of them, and now companies in Dongguan, Jiangsu, and Zhejiang all come to Zhongshan to purchase power. The relevant person in charge of Taiying believes that Zhongshan Enterprise is not a good product. In terms of product, quality, and service, Zhongshan Enterprise will actually do better. For the impression that the industry generally believes that the low end of Zhongshan products, Zhongshan local enterprises urgently need to change this situation with good products, high quality and excellent service. At present, indoor and outdoor LED lamps have grown at similar speeds and have relatively large demands. Therefore, Taiwan Tai Ying also ushered in new opportunities for development.

At present, Taichung's design plan is constantly being optimized. For application companies, their products have better supporting services. All the time, Taiwan Wealth has adhered to the “unchanging high quality, optimized and optimized solution”. Whether it is an outdoor driving power supply or an indoor driving power supply, Taiwan Taiying can provide it; whether it is a high-power power supply or a low-power power supply, Taiwan Profit can meet the needs of customers. In addition, the application companies that purchased low-cost, low-quality drive power earlier have learned that the power supply products previously purchased have a high rate of repair. Nowadays, many companies choose high-end power supplies. Taiying related responsible person believes that power companies need more large customers, as long as there are quality customers, do not need many customers, power companies need to provide more quality, technology and services. Huaqiyuan: Exhibitors can better integrate resources in the Shenzhen Fair. The reporter found that there are several energy-saving service companies, among which the ones that most caught the attention of reporters are Shenzhen Huaqiyuan Energy Saving Technology Co., Ltd. As the top ten energy-saving and excellent service enterprises in Shenzhen, Huaqiyuan has three major businesses: water pumps, elevators, and LED lighting, among which LED lighting is produced by Huaqiyuan's production base. According to Xue Yang, project manager of Huaqiyuan, indoor and outdoor LED lighting products, Huaqiyuan have R & D and production, LED indoor lighting has eight years of production experience, including LED ceiling lamps, LED fluorescent lamps, LED downlights, LED spotlights Is the flagship product. In terms of sales volume, there are more indoor lighting renovation projects than outdoor ones. This is because there are more hospital and supermarket renovation projects undertaken by Huaqiyuan. As an energy service company in Shenzhen, Huaqiyuan is mainly targeted at the domestic market and therefore has a deep understanding of the current status of the domestic market.

During the interview, Xue Yang described the LED industry with the term “deep water”. He believes that at present the products in the LED market are uneven, and low-quality products have lowered the overall level of the industry. At present, LED lighting tends to be popular, and each lighting company is doing LED indoor lighting. Enterprises without R&D strength will sooner or later be eliminated. For participating in the lighting exhibition, Xue Yang said that Huaqiyuan will choose to have a certain influence in the exhibition held in a large exhibition hall. Although the effect of the exhibition is not obvious, both exhibitors and exhibitions can find each other's customers. Through participation, it will help Huaqiyuan integrate upstream suppliers and downstream resources. Hui Guang: Exhibiting and gaining the advantages of peers At the Shenzhen Huiguang Technology Co., Ltd. (hereinafter referred to as Huiguang) exhibition, Hui Hui, general manager of Sun Huiyi, accepted the interview. Sun Huiyan said that exhibitors are good for LED display products, increase awareness, and communicate with other LED companies to learn from their peers. In particular, when other company booths use 100W traditional light sources, Huiguang uses its own 7W LED bulbs, which is the real advocate of energy saving and self-promotion.

In the past two years, Huiguang has made progress in both domestic sales and foreign sales. There are companies in Taiwan and Hong Kong, as well as offices in Beijing, Shanghai, Wuhan, and Chongqing. Currently, it has formed strategic partnerships with customers in more than 50 countries and regions including Germany, the United States, Japan, Australia, the Middle East, Romania, Bulgaria, and the United Arab Emirates, and has obtained a stable international market. In terms of products, Huiguang's product line is very complete, and products can be provided from indoor to outdoor. Even the special lighting of factories, docks, drilling stations and other places can provide, and Huiguang can also ensure product quality, power supply, light source, The aluminum substrates are all developed and produced by themselves. In terms of technology, Huiguang and Annan Technologies of Taiwan are working together to produce a completely different driving power supply than the current market, and it is also taking this power source to differentiate the road. LED outdoor lighting is mainly project-based, very high capital requirements, the general business is more difficult to obtain. At present, LED indoor lighting is popular in the city, so Huiguang is also more inclined to LED indoor lighting. However, because many customers on the market are picking up “cheap goods” and do not understand technology, even if the company’s own products are very good, many customers are still more inclined to low-priced products. In this regard, Sun Hui-hsuan said that enterprises in the end still have to look at the long-term, not only now, low-quality low-quality road Huiguang will not go.

Spike: The growth of LED fluorescent lamps is obviously in the past. People's impression of Shenzhen Spike Optoelectronics Technology Co., Ltd. (hereinafter referred to as Spike Optoelectronics) is a national high-tech enterprise that produces outdoor lighting such as LED street lamps and LED tunnel lights. But in fact, Spike Opto's LED fluorescent lamps also have good results. The person in charge of Spike Optoelectronics told reporters that although Spike Opto is a leading manufacturer of LED outdoor lighting, in fact, Spike Optoelectronics has been developing and producing LED fluorescent lamps since 2005, mainly sold to foreign markets, but it has also been available in the domestic market since 2011. The rapid development has led to projects in China, and LED lighting renovation projects such as hospitals and supermarkets have grown in the past two years. Spike Optoelectronics has advantages in terms of customers, quality and price. The relevant person in charge of Spike Optoelectronics stated that Spike Optoelectronics implements a zero inventory strategy. The materials need to be ordered. In the past, orders for LED fluorescent lamps were relatively small, so the cost was relatively high and the price was relatively high. Spike Optoelectronics only took the high-end foreign markets. However, the increase in the volume of orders has caused Spike Optoelectronics' average cost to decline, and has therefore developed in the domestic market. For the Shenzhen Fair, the evaluation of Spike Optoelectronics is not high, but because many of the energy service companies participating in the exhibition are customers of Spike Optoelectronics, it is considered to be a compromise.