OFweek Smart Home Network News On March 23, the 25th China International Broadcasting and Television Information Network Exhibition (CCBN2017) was opened at the China International Exhibition Center in Beijing. As the vanguard of the integration of traditional media and new media, Mango TV brings together heavy-duty entertainment video content resources featuring "sole broadcasting" and "unique" features, a strong brand hardware product "Love Mango TV", and full-port (PC). The latest technologies and products such as end-to-end, mobile end, OTT end, IPTV, etc. were exhibited and the results of new media integration were fully demonstrated. In the morning, Deputy Minister of the Ministry of Publicity, Director General of the State Administration of Press, Publication, Radio, Film and Television, Secretary of the Party Committee, Director of the National Copyright Administration Nie Chenxi, Member of the Party Committee and Deputy Director of the State Administration of Press, Publication, Radio, Film and Television, Tian Jin, Member of the Party Group and Deputy Director of the State Administration of Press, Publication, Radio, Film and Television Wu Shang, who was accompanied by the deputy director of the Hunan Radio and Television Station and Nie Mei, chairman of Mango TV, visited the mango TV booth to visit and guide and learned and operated the latest hardware product “Love Mango TVâ€. 86-inch love mango TV debut Mango TV Fighting Development Sticks to Exploration, Love Mango TV Becomes Focus CCBN2017 is based on the theme of “Future Vision Fusion, Smart Futureâ€. It aims to further explain the new connotations of the deep integration of radio and television media, highlights the latest developments in the integration of broadcast media, smart media, etc., and is committed to accelerating the comprehensive strategy of the broadcasting industry. Transformation. The Mango TV, as the main force for the transformation and transformation of the new media of Hunan Broadcasting and Television, is exactly what this question means. With strong content and creative talents, Hunan Radio and Television Corporation adopted the “single broadcast†strategy three years ago to push forward the development of new media mango TVs with content-driven technologies and product upgrades. Through perseverance, Mango TV not only successfully completed its original accumulation, but also developed a number of unique self-made explosion-proof IPs. It began to enter the hardware market last year, starting with the release of its own smart TV operating system MUI, and launching it from the beginning of this year. There is the brand "Love Mango TV," and it has been tirelessly making ambitious innovation attempts time and time again. At this exhibition, "Love Mango TV" as the most eye-catching fusion of innovation results, has become the focus of most attention. Vice Minister of the Central Propaganda Department, Director General of the State Administration of Press, Publication, Radio, Film and Television, Secretary of the Party Committee, Secretary of the National Copyright Administration Nie Chenxi, Member of the Party Committee and Deputy Director of the State Administration of Press, Publication, Radio, Film and Television, Tian Jin, Member of the Party Group and Deputy Director General of the State Press, Publication, Radio, Film and Television, Wu Shan During the visit to the Mango TV booth, the traditional radio and television industry, "Love Mango TV," actively explored the latest iconic products in the field of hardware, and it opened up new ideas for the media to explore the transformation of media convergence. Outstanding achievements in media transformation, 2017 IP potential is poised for growth At the exhibition site, Mango TV also showed a concentrated display of the IPTV services in Hunan Province that had just passed the IPTV provincial broadcast control platform license. With the rapid development of the domestic TV market, operators in Hunan have become increasingly prominent in the industry in terms of license, content, and business model innovation. Of course, for Mango TV with strong content, it is natural for the show to display strong content, especially 2017 key IP. At the 2017 branding conference last year, Mango TV released more than 80 new variety shows and dramas on the entire platform at a glance. It also created the Mango Creative Incubation Fund to create a phenomenon-level content ecology. Since the beginning of this year, "Star Detective", which has repeatedly topped the list, has already won the championship in the second quarter and continues to be the first throne in the networking industry. The hit drama "Half-Enemy 2" has created a new era of on-demand. The heavy IP "2017 Happy Boy" has just opened the curtain and won the Youku, Ali Entertainment, today's headlines and other new media escort, which shows the appeal of mango IP. Constantly open mind and ecology, seize the new economy of the living room and build a more magnificent ecology It is worth noting that, whether it is from solo broadcasting to uniqueness or from content to hardware, Mango TV conveys an increasingly open mind and ecology to the outside world. Because it is clear that in the gradual transition from single broadcasting to uniqueness, Mango TV, which already has independent and ecologically interconnected contents and channels, will only be more open in order to gain a broader space for development. This is also the vision of Hunan Radio and Television. determination. While looking at the current video market environment, the development of PCs and mobile terminals is becoming increasingly saturated. The living room has returned to the big screen and Mango TV has apparently smelled the wave of development of the living room economy. It is trying to extend its reach into the living room hardware area. . We can also imagine that the future Mango TV will further focus on the advantages of content while focusing on the innovation and interactivity of mobile Internet and living room Internet bonuses, content and product exploration, and will also strive to integrate in even more extensive media. In the horizontal integration approach, more traffic channels were added to the portal, more commercialization models were opened, and a more magnificent mango ecosystem was established.