[Global Network Technology Reporter Chen Jian] According to foreign media Reuters, Tencent's "Wang Glory" this popular mobile game to promote the company's surge in revenue nearly 50%. At present, the number of active players in "The Glory of the King" has reached 80 million, which is equal to the total population of Germany.
"Glory to the King" is a MOBA game based on Chinese history and mythical characters. Now it is very popular in China. Even Tencent had to introduce time limits last month to prevent children from indulging in games and affecting normal life and learning. However, such restrictions have given birth to the gray offline market. Some people have tried to create various ways to avoid this restriction.
Tencent released its second-quarter earnings report last Wednesday. According to the results of the Thomson Reuters survey, the average forecast given by their 10 analysts, the company's second-quarter revenue will reach 52.98 billion yuan (about 7.9 billion US dollars), an increase of 48% over the same period last year. Smartphone game revenue is expected to surpass PC games for the first time, accounting for nearly 30% of the company’s total revenue. Tencent's quarterly profit is expected to increase 31.8% to 14.15 billion yuan.
According to analysis, the popularity of the “King of the Glory†in the Chinese market can continue because WeChat has 938 million users. Now, Tencent wants to promote the game to the global market, but it is not known whether the international market will be so hot.
Bocom International analysts believe that Tencent will undoubtedly succeed in the Asian market, but due to cultural reasons, it is difficult to say whether it will be accepted in the European and American markets. At present, Tencent has released game variants with different names in the Taiwan region of China, Thailand, South Korea, and Vietnam, and has been enthusiastically sought after. Later this year, Tencent may land on European and American markets.
In addition, Tencent’s WeChat payment has a large number of users, which is consistent with and promotes the current process of China’s cashless society, and Tencent expects its social advertising revenue will also increase significantly.
Jefferies analysts believe that Tencent, as the largest mobile ecosystem in China, has huge potential for traffic flow. Because the current advertising trend is shifting from PC to mobilization.