Rice Cooker Highlights "Fourizations": Smart, Easy to Use, Fashion, Energy Saving

After six months of preparation, the China Household Appliances Association Rice Cooker Professional Committee was established in Beijing on June 5. The establishment of the special committee for rice cookers stems from the good market performance and high market demand of the rice cooker (ç…²) industry.

China is the world's largest consumer of rice cookers. According to the data from the National Bureau of Statistics, China’s domestic rice cooker production in 2011 was 183 million units. With regard to the number of households, there are more than 100 households in every 100 urban and rural households. It can be said that families cannot do without a rice cooker. In 2011, China's rice cookers sold more than 150 million domestic products, and nearly a quarter of households purchased rice cookers within a year.

However, it should also be noted that the low-end products of China's rice cooker products account for 70%, while in developed countries such as Japan, the IH intelligent rice cooker accounts for more than 70%, Hangzhou Panasonic kitchen appliances. Lu Xiangyang, general manager of the company, said that by 2014, this proportion will be expanded to 77% to 78%; in addition, at the consumer level, the "good rice is related to good rice, and the relationship with the pot is not big," the wrong idea is also Occupy a large proportion, which to some extent impeded the transformation and upgrading of China's rice cooker industry.

According to a scientific study of rice processing technology by the grain and oil processing team of Huazhong University of Science and Technology, it was found that delicious rice can be made, and household cooking utensils play a very important role. Prof. Zhao Siming, who changed the team leader, said that by analyzing the effects of different heating methods and different types of raw rice on rice quality, it is clear that the heating method has a greater impact on the quality of rice.

This puts more precise R&D requirements on rice cooker companies.

Li Dianfei said that with the growth of China's economy and the increase in the level of resident consumption, it was only required to have enough food before, and it is now required to eat well. According to a study conducted by a research institution, Chinese consumers are the top two in the demand for rice cookers. They are rice taste and nutrition. Consumers are paying more attention to rice. As an enterprise, they should increase their rice taste. Research efforts.

Li Dianfei also said that with the steady growth of the entire Chinese economy, China’s residents’ spending power is continuously improving. Before the Chinese residents were willing to purchase cheap products, they are now buying good products. For rice cooker products, not only quality is required. Well, it is also necessary to make a good meal. Second, the younger generation has become the main force of consumption. After the 1980s and 1990s, the consumer groups tend to have differentiated and refined products.

"In order to meet the above-mentioned consumer attitudes, the development trend of the rice cooker industry should have four aspects," Li Dianfei said. "They are smart, easy to use, fashionable and energy-saving."

Trend 1: Intelligent

The development of rice cookers in our country has gone through four stages: the first stage is the use of open fire to cook rice, and the consumer must look after the tube, and even if the rice is not cooked or cooked; the second stage is the mechanical rice cooker, although the solution Consumer caretaker's troubles, but the boiled rice is not good; then there is the third stage, the emergence of intelligent rice cookers, not only to solve consumer care problems, there are many other features, and can schedule an appointment, the most The important point is that you can cook a better rice. Our country is now at this stage. In the fourth stage, the IH rice cooker has already begun to appear in the Chinese market. The IH rice cooker will cook better than ordinary smart rice cookers. Rice.

Trend 2: Easy to use

Intelligent products are more convenient to use, but operations are also becoming more and more complex. Many consumers do not use products that require complicated operations. The product is developed without anyone to buy. In this case, the product that consumers need is developed: Intelligent, the operation is also very simple and easy to use.

Trend 3: Fashion

Whether a product can attract consumers’ attention is a very critical factor in sales. It is normal for consumers to be more and more critical of products. There was no problem with the previous product, but it is no longer a problem. Consumers are demanding more and more products. Not only are the product details delicate, but also appearance and fashion – the rice cooker must not only have The inner beauty also has the external beauty.

Trend 4: Energy Saving

The United States Life Electric Division has done experiments, the power consumption of a rice cooker cooking a meal is about 0.3 degrees, although very few, but the frequency of use of rice cookers, the accumulation of less is also not a small influence. The development of energy-saving and emission-reduction products is the responsibility that each company should bear, and it is also the development trend of the rice cooker industry.

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