——Visit Spain PE Beijing Office
David Salvo Lillo, Spain: Our ideas and plans are clear and we rely on our technology, solutions and services to win. If we can't distinguish between our market position and market conditions, then our company will have no future.
Spain - a country full of passion, in this country full of unity, freedom, democracy and peace, not only was born the world's largest football giant club - Real Madrid, but also has the title of Europe's most suitable country for living. It is in this country full of passion for life, while standing one of the world's largest driver manufacturers - the Spanish PE Group.
Six months ago, Spanish PE set up its first office in China in Beijing. Please follow the pace of our reporters and experience what changes in the inverter market will come from their passion for work and innovative work attitude.
Reporter: This is our first interview with PE. I hope you can briefly introduce the history of PE.
David Salvo Lillo: Power Electronics is a leader in the field of AC motor control in Spain. The headquarters is located in the new technology development center of Valencia, Spain. From 1986 to now, there have been more than 20 years of experience in developing soft starters and frequency converters. It is our responsibility to develop new technologies and bring benefits to our customers. PE already has five factories in the world, and 2008 sales reached 55 million euros.
PE has always been committed to researching and developing the best and most distinctive products, using the most advanced development technologies in the field of electronic power to meet the needs of customers. PE soft starter V2, V5 series, rated power from 2.2KW-1250KW, voltage level 380V-690V. Especially the V5 series, this new type of soft starter incorporates the most advanced control system to ensure that the motor can be perfectly operated in all industrial applications.
PE converts all innovation and reform capabilities into high-quality products with the highest standards of performance: Inverter SD700 series, rated power from 2.2KW-1800KW, voltage rating 380V-690V, is a unique intelligent inverter.
Our SD700's design and manufacturing have a very clear goal: to simplify the installation and maintenance issues. The three main modules: rectifiers, capacitors, inverters, are mechanically independent. The use of FFA (co-plane access) technology allows us to achieve independent design goals for each module. The full power section has a uniform spare part, and provides an optional touch screen for operation. Data communication via GSM and GPRS makes it easy to solve no matter how complex it is to repair and test run, just like ours The slogan says, EASY TO DRIVE
SD700's unique design and structure utilizes an effective internal distribution to optimize the mechanical structure and the circuit boards are insulated to ensure optimal operation of the product in an aggressive atmosphere with efficient heat sinks. It achieves superior performance without derating at ambient temperature of 50°C.
PE pays special attention to the electromagnetic compatibility and harmonic suppression of the inverter. The full-power segment product has built-in input reactors, EMC filters, dv/dt filters, and has a 12, 18, 24 pulsed operation mode, making it in industrial environments. The resettlement and the work have reached the ideal requirements.
In order to ensure the quality of products and services, PE has an anti-static floor dust-free laboratory, up to 1.5 MW experimental benches that can test load conditions, training rooms designed specifically for customers, state-of-the-art assembly and electronic tests, etc. . Power Electronics is becoming the highest manufacturing standard for frequency converters and soft starters because of the best professional teams, research laboratories and perfect manufacturing plants.
Our business philosophy is to produce the best products and provide the best service. We provide our customers with a full-service system that includes commissioning support, 24-hour technical assistance, commitment to complete repairs and replacements within one day, three-year warranty, customer training, and specialized engineering applications. Because of our products and services, PE has not lost a customer.
The great achievements made over the years have greatly strengthened the PE's influence in the Spanish domestic market and, as expected, it has entered the international market. Our goal is to become the leader of Spain's electrical and electronic industry, one of the top five European companies and one of the world's top ten manufacturers. Because of this goal, we place special emphasis on making our technical research center one of the largest in the world and the only electronic and electrical research laboratory in Spain. PE products have always followed the rigorous attitude of 100% production. In the global economic downturn in the second half of 2008, PE still maintained a 30% growth, and we are also confident that we will also receive a 30% increase in 2009.
Do not fight price wars and win with humane management and services. This is the principle of PE's insistence on doing things. This principle is in line with the current development direction of the current automation industry. Because of a deep understanding of the needs of customers, Spanish PE has also established a good reputation among Chinese cooperative companies. PE's products are mainly based on direct sales. Because PE thinks its products are not suitable for trade and circulation. What PE needs is to really face the end user.
Reporter: China's inverter market has matured. Many excellent foreign brands have already entered China. Why did PE just enter China just six months ago?
David Salvo Lillo: In 2007, we conducted a survey on the Chinese market through the Valencia Government Office in China to analyze the feasibility of PE products entering the Chinese market. In early 2008, PE officially entered the Chinese market and established offices in Hong Kong and Beijing respectively. It is expected that this year will set up offices in several major cities in China to meet the needs of customers in a more timely and effective manner.
We set up branches in China to serve customers in China. On the other hand, we are ready to set up factories in China at the right time to achieve localized production and provide product and spare parts support for the China and Asia Pacific markets. In the future, we will also consider setting up an R&D center in China to develop products suitable for the Chinese market.
We are always efficient in making decisions. But it is foolish to enter sloppy markets like China. We did not enter China before because we didn't have the right people. But after PE set up its Asian headquarters in South Korea, there was little hesitation. In particular, we now have mature products and suitable personnel. This is the main reason.
Reporter: What do you think is the biggest challenge facing PE in entering the Chinese market?
David Salvo Lillo: There are many brands in China's low-end market. The market is fierce, but the high-end market is still dominated by a few imported brands.
With the continuous development and improvement of the domestic market and the continuous improvement of users' demands for product value and service level, competition in the market will inevitably develop to a deeper level and will no longer be subject to simple price competition.
The core competitiveness of PE lies in product development, technology, and services. Whether for the international or domestic market, PE is committed to becoming a reliable provider of AC drive solutions in various fields and industries. Using our high-quality, high-reliability products to meet customer needs is the consistent aim of PE. Therefore, our goal is to use our true high-end products to provide customers with a full range of services.
To have a place in the Chinese market, apart from having good products, there is another factor that is very important: brand awareness. The biggest difficulty at the moment is that customers do not understand us yet. There are already many vendors of similar products in the market. Compared with them, we may have been ten years late.
But I think any market needs real experts and professional producers. Some equipment customers will continue to use it once they use it. At present, the difficulty of our promotion is mainly in the higher prices, and customers do not trust us because they do not understand. Especially in the project-oriented market, PE must take a long time to wait, and this result is not expected in the short term.
For PE, successful sales are just the beginning, and later use and approval are the most important. Our positioning determines that this process will take a long time, just as we did in Europe. But once accepted by customers, we will do more and more after a few years.
In short, only really starting from the needs of customers is the fundamental business survival.
Reporter: What is the development strategy and goal of PE in the Chinese market?
David Salvo Lillo: PE in China in 2009 will bring new brands and new styles to Chinese manufacturers, focus on customer service, and bring customers closer together. PE has two goals in China: one is localization, and the other is to focus more on products and services.
Agency sales should be the main sales channel in the Chinese market. He can quickly expand the product industry sector and market share, but the drawback of this approach is that some sales companies obtain lower prices through large purchases, but they often There is not enough capacity, manpower or even the desire to develop and maintain customers. This is contrary to the business philosophy of PE.
Therefore, I still hope to cooperate with some system integrators and some technology-based automation companies to directly face customers and provide customers with the most satisfactory and thoughtful full range of services.
We have realized that the Chinese market is very large. If we want to develop in the Chinese market, we must establish our own factories to supply China and even the entire Asian market. At the same time, we are still continuing to develop products suitable for the Chinese market.
In the Chinese market, PE will continue to pursue its own strategies and policies just as we did in Spain and Europe. In 2009, PE will focus on the project-oriented market. We need not only quantity but also quality to compete with leading brands in the industry.
Reporter: As you can see, we are now suffering from the global financial crisis. Will the PE respond to the financial crisis? What is the strategy for the Chinese market?
David Salvo Lillo: We must focus on improving the competitiveness of our products and continue to develop high-performance, high-quality products through technological innovation. Only by continuously improving the quality and service of its own products can we lay a solid foundation for further expansion into the international market. While improving the quality of its own products, it strives to do a good job in marketing, expand brand awareness, and enhance corporate image.
We must seize every opportunity to cooperate with new customers and provide the highest quality products and best services. At the same time maintain good communication and interaction with old customers, maintain and develop customer relationships.
In the face of difficulties, we must not only fully estimate the difficulties, but also must be good at capturing the strategic opportunities and favorable conditions contained in adversity, actively responding to them, and taking the initiative.
Behind every prosperity is always the seed of recession. Similarly, the end of each recession has bred hope for a new round of recovery. History always spirals up, and so does China’s economy. This crisis will leave us with a huge amount of wealth. The global economic landscape will completely change. The Chinese economy will reshuffle and the dynamics of China's economic development will also change. The order of each industry will also change.
Reporter: 2009 has arrived. What is the goal of PE in the Chinese market this year? How to achieve?
David Salvo Lillo: Our goal is: Customers who use PE products will become PE's lifetime customers. From this perspective, we still have a long way to go. Advanced product technology, high-end product quality, localized production, etc. are all successful hardware, but we believe that we must achieve greater success. Only these hardware are not enough, we still need to do a lot of work. The most important thing is to truly understand, care for, and serve the various needs of users. Therefore, in PE's values, users are supreme. We hope that PE can provide expert-level solutions for different regions and different industrial markets. Furthermore, we hope to establish an open cooperation atmosphere with partners and users to truly understand the needs of customers and truly satisfy users. Demand.
In the communication with David, we found that Mr. David not only has the unique passion of life in Spanish origin, but also has a unique rigorous work attitude. In a short period of 6 months, he has planned everything and is waiting for PE. The future will be full of expectations.
David Salvo Lillo, Spain: Our ideas and plans are clear and we rely on our technology, solutions and services to win. If we can't distinguish between our market position and market conditions, then our company will have no future.
Spain - a country full of passion, in this country full of unity, freedom, democracy and peace, not only was born the world's largest football giant club - Real Madrid, but also has the title of Europe's most suitable country for living. It is in this country full of passion for life, while standing one of the world's largest driver manufacturers - the Spanish PE Group.
Six months ago, Spanish PE set up its first office in China in Beijing. Please follow the pace of our reporters and experience what changes in the inverter market will come from their passion for work and innovative work attitude.
Reporter: This is our first interview with PE. I hope you can briefly introduce the history of PE.
David Salvo Lillo: Power Electronics is a leader in the field of AC motor control in Spain. The headquarters is located in the new technology development center of Valencia, Spain. From 1986 to now, there have been more than 20 years of experience in developing soft starters and frequency converters. It is our responsibility to develop new technologies and bring benefits to our customers. PE already has five factories in the world, and 2008 sales reached 55 million euros.
PE has always been committed to researching and developing the best and most distinctive products, using the most advanced development technologies in the field of electronic power to meet the needs of customers. PE soft starter V2, V5 series, rated power from 2.2KW-1250KW, voltage level 380V-690V. Especially the V5 series, this new type of soft starter incorporates the most advanced control system to ensure that the motor can be perfectly operated in all industrial applications.
PE converts all innovation and reform capabilities into high-quality products with the highest standards of performance: Inverter SD700 series, rated power from 2.2KW-1800KW, voltage rating 380V-690V, is a unique intelligent inverter.
Our SD700's design and manufacturing have a very clear goal: to simplify the installation and maintenance issues. The three main modules: rectifiers, capacitors, inverters, are mechanically independent. The use of FFA (co-plane access) technology allows us to achieve independent design goals for each module. The full power section has a uniform spare part, and provides an optional touch screen for operation. Data communication via GSM and GPRS makes it easy to solve no matter how complex it is to repair and test run, just like ours The slogan says, EASY TO DRIVE
SD700's unique design and structure utilizes an effective internal distribution to optimize the mechanical structure and the circuit boards are insulated to ensure optimal operation of the product in an aggressive atmosphere with efficient heat sinks. It achieves superior performance without derating at ambient temperature of 50°C.
PE pays special attention to the electromagnetic compatibility and harmonic suppression of the inverter. The full-power segment product has built-in input reactors, EMC filters, dv/dt filters, and has a 12, 18, 24 pulsed operation mode, making it in industrial environments. The resettlement and the work have reached the ideal requirements.
In order to ensure the quality of products and services, PE has an anti-static floor dust-free laboratory, up to 1.5 MW experimental benches that can test load conditions, training rooms designed specifically for customers, state-of-the-art assembly and electronic tests, etc. . Power Electronics is becoming the highest manufacturing standard for frequency converters and soft starters because of the best professional teams, research laboratories and perfect manufacturing plants.
Our business philosophy is to produce the best products and provide the best service. We provide our customers with a full-service system that includes commissioning support, 24-hour technical assistance, commitment to complete repairs and replacements within one day, three-year warranty, customer training, and specialized engineering applications. Because of our products and services, PE has not lost a customer.
The great achievements made over the years have greatly strengthened the PE's influence in the Spanish domestic market and, as expected, it has entered the international market. Our goal is to become the leader of Spain's electrical and electronic industry, one of the top five European companies and one of the world's top ten manufacturers. Because of this goal, we place special emphasis on making our technical research center one of the largest in the world and the only electronic and electrical research laboratory in Spain. PE products have always followed the rigorous attitude of 100% production. In the global economic downturn in the second half of 2008, PE still maintained a 30% growth, and we are also confident that we will also receive a 30% increase in 2009.
Do not fight price wars and win with humane management and services. This is the principle of PE's insistence on doing things. This principle is in line with the current development direction of the current automation industry. Because of a deep understanding of the needs of customers, Spanish PE has also established a good reputation among Chinese cooperative companies. PE's products are mainly based on direct sales. Because PE thinks its products are not suitable for trade and circulation. What PE needs is to really face the end user.
Reporter: China's inverter market has matured. Many excellent foreign brands have already entered China. Why did PE just enter China just six months ago?
David Salvo Lillo: In 2007, we conducted a survey on the Chinese market through the Valencia Government Office in China to analyze the feasibility of PE products entering the Chinese market. In early 2008, PE officially entered the Chinese market and established offices in Hong Kong and Beijing respectively. It is expected that this year will set up offices in several major cities in China to meet the needs of customers in a more timely and effective manner.
We set up branches in China to serve customers in China. On the other hand, we are ready to set up factories in China at the right time to achieve localized production and provide product and spare parts support for the China and Asia Pacific markets. In the future, we will also consider setting up an R&D center in China to develop products suitable for the Chinese market.
We are always efficient in making decisions. But it is foolish to enter sloppy markets like China. We did not enter China before because we didn't have the right people. But after PE set up its Asian headquarters in South Korea, there was little hesitation. In particular, we now have mature products and suitable personnel. This is the main reason.
Reporter: What do you think is the biggest challenge facing PE in entering the Chinese market?
David Salvo Lillo: There are many brands in China's low-end market. The market is fierce, but the high-end market is still dominated by a few imported brands.
With the continuous development and improvement of the domestic market and the continuous improvement of users' demands for product value and service level, competition in the market will inevitably develop to a deeper level and will no longer be subject to simple price competition.
The core competitiveness of PE lies in product development, technology, and services. Whether for the international or domestic market, PE is committed to becoming a reliable provider of AC drive solutions in various fields and industries. Using our high-quality, high-reliability products to meet customer needs is the consistent aim of PE. Therefore, our goal is to use our true high-end products to provide customers with a full range of services.
To have a place in the Chinese market, apart from having good products, there is another factor that is very important: brand awareness. The biggest difficulty at the moment is that customers do not understand us yet. There are already many vendors of similar products in the market. Compared with them, we may have been ten years late.
But I think any market needs real experts and professional producers. Some equipment customers will continue to use it once they use it. At present, the difficulty of our promotion is mainly in the higher prices, and customers do not trust us because they do not understand. Especially in the project-oriented market, PE must take a long time to wait, and this result is not expected in the short term.
For PE, successful sales are just the beginning, and later use and approval are the most important. Our positioning determines that this process will take a long time, just as we did in Europe. But once accepted by customers, we will do more and more after a few years.
In short, only really starting from the needs of customers is the fundamental business survival.
Reporter: What is the development strategy and goal of PE in the Chinese market?
David Salvo Lillo: PE in China in 2009 will bring new brands and new styles to Chinese manufacturers, focus on customer service, and bring customers closer together. PE has two goals in China: one is localization, and the other is to focus more on products and services.
Agency sales should be the main sales channel in the Chinese market. He can quickly expand the product industry sector and market share, but the drawback of this approach is that some sales companies obtain lower prices through large purchases, but they often There is not enough capacity, manpower or even the desire to develop and maintain customers. This is contrary to the business philosophy of PE.
Therefore, I still hope to cooperate with some system integrators and some technology-based automation companies to directly face customers and provide customers with the most satisfactory and thoughtful full range of services.
We have realized that the Chinese market is very large. If we want to develop in the Chinese market, we must establish our own factories to supply China and even the entire Asian market. At the same time, we are still continuing to develop products suitable for the Chinese market.
In the Chinese market, PE will continue to pursue its own strategies and policies just as we did in Spain and Europe. In 2009, PE will focus on the project-oriented market. We need not only quantity but also quality to compete with leading brands in the industry.
Reporter: As you can see, we are now suffering from the global financial crisis. Will the PE respond to the financial crisis? What is the strategy for the Chinese market?
David Salvo Lillo: We must focus on improving the competitiveness of our products and continue to develop high-performance, high-quality products through technological innovation. Only by continuously improving the quality and service of its own products can we lay a solid foundation for further expansion into the international market. While improving the quality of its own products, it strives to do a good job in marketing, expand brand awareness, and enhance corporate image.
We must seize every opportunity to cooperate with new customers and provide the highest quality products and best services. At the same time maintain good communication and interaction with old customers, maintain and develop customer relationships.
In the face of difficulties, we must not only fully estimate the difficulties, but also must be good at capturing the strategic opportunities and favorable conditions contained in adversity, actively responding to them, and taking the initiative.
Behind every prosperity is always the seed of recession. Similarly, the end of each recession has bred hope for a new round of recovery. History always spirals up, and so does China’s economy. This crisis will leave us with a huge amount of wealth. The global economic landscape will completely change. The Chinese economy will reshuffle and the dynamics of China's economic development will also change. The order of each industry will also change.
Reporter: 2009 has arrived. What is the goal of PE in the Chinese market this year? How to achieve?
David Salvo Lillo: Our goal is: Customers who use PE products will become PE's lifetime customers. From this perspective, we still have a long way to go. Advanced product technology, high-end product quality, localized production, etc. are all successful hardware, but we believe that we must achieve greater success. Only these hardware are not enough, we still need to do a lot of work. The most important thing is to truly understand, care for, and serve the various needs of users. Therefore, in PE's values, users are supreme. We hope that PE can provide expert-level solutions for different regions and different industrial markets. Furthermore, we hope to establish an open cooperation atmosphere with partners and users to truly understand the needs of customers and truly satisfy users. Demand.
In the communication with David, we found that Mr. David not only has the unique passion of life in Spanish origin, but also has a unique rigorous work attitude. In a short period of 6 months, he has planned everything and is waiting for PE. The future will be full of expectations.
Hd Led Display has advantages such as high refresh rate, high gray level, utilization of high brightness, trace free, lower consumption and EMI, HD Led Display is used in indoor without glare. HD Led Display is popular as light weight, thickness, high precision and less space usage at shipping. The natural color rendition and real seamless splicing can make HD led display use for TV station show that with the noiseless design and high-efficiency cooling performance. Besides offering complete and best solutions,Shenzhen Cxcolor Optoelectronic Company limited is a professional manufacturer specialized in Led Display Screen,LED stage rental display screen,Led Advertising Display screen,small pitch LED display screen,LED transparent display screen,HD Led Display,vehicle LED display screen,LED spherical display screen,LED energy-saving display screen.
HD Led Display
Hd Led Display,Hd Small Pitch Led Display,Flexible Led Video Display,Hd Led Screen Display
Shenzhen Cxcolor Optoelectronics Co., LTD. , http://www.largeledscreen.com