“We are still looking at end-users that have exceeded 3 million. We forecast that it will reach 5 million by the end of this year. By the end of 2018, we will honor the promise we made at the beginning of the development and develop 10 million users in three years.†On May 26, the two-year anniversary celebration was held. Global Intelligence CEO Fu Qiang speaks at the two-year anniversary From obscurity to the same stage as the Internet television brands like LeTV and Xiaomi, to the market goal of “developing 10 million users in three years†is expected to be achieved smoothly, and the rapid growth of the Internet TV New Army will be seen, and it will be laid in just two years. The status of an important Internet TV brand in the market today continues to lead the Internet TV industry to make big strides. Can not help but think about thinking, three years to develop 10 million users to see what, in the end rely on what to achieve from the follow-up to the industry leading? Large screen, high-end and always adhere to the quality of the road Hardware is the channel and the basis for the “occupation of the living roomâ€. Therefore, there is no shortcut for any Internet TV maker. The hardware must be excellent and the manufacturers must carefully polish the product. Since its founding on May 26, 2015, it has launched a total of more than 20 models, has completed a full-size 32-98-inch segment layout, and in the quality of the road also fully adhere to two years, widely acclaimed. Looking at this year's product still divides into three series: dazzle, look and look. Each product line targets different user groups - the entry level "Hyun Watch Series" targets the most extensive "consumer level" user needs, from 32 to 65 inches in each size segment without sacrificing any single performance. Each product in the series is in a competitive position compared with competitive products of the same size segment; the mid-range model “Hwan Watch Series†emphasizes the advantages of differentiated resources to enter the “trend level†market, through the latest technology, the latest Science and technology, the latest trend of dimensionality reduction applications to meet the user's pursuit of the ultimate experience; while the flagship series “Looking at the series†will be bold innovation and exploration in design research and development with a unique perspective of product concept, through continuous breakthrough The product highlights refresh the form of Internet TV and perform a revolutionary change that is unique to the era. Through a clear product positioning to actively cater to specific user needs, it is still more able to concentrate on product creation. At the two-anniversary event, the show also announced its new season product array covering LCD, micro-projection and laser theaters, including 55-inch curved surface products X55Q, 65-inch K65 and 98-inch X98, a total of 3 with quality , function, technology as a selling point, the main difference of the market's "Hwan look" series of new products; small size, the main "carrying theater" "pocket theater" smart projection series iCAN theater X1/X1s, iCAN theater P1/P1s; and suitable for fever High-end users can project a 120-inch screen living room laser theater S2 at a distance of 0.6 meters. "Hwan Watch" series of new television products entered the trend-based market with differentiated resource advantages, satisfying users' pursuit of ultimate experience. Through a series of trend products, they all reached users and brought them a differentiated large-screen living room experience. At the same time, in order to satisfy the audiences who pursue the big screen viewing experience, but are not inclined to purchase large-size TV sets, it is still bold to open up the way for the Internet TV industry and take the lead in launching the Internet laser theater S2. This not only means that Watch is the first Internet TV brand to launch laser TV products, but also has historical significance for the development of hardware technology for the Internet TV industry. Fu Qiang believes that as long as users have needs, they can still do it. The laser is what we have been studying. The laser TV that we pushed this time is the second generation after the technology upgrade. We do not have the right to dominate the LCD panel. Internet brands want to break through, and the panel still needs to wait. However, the projection display of the laser display and the portable light engine is one of the directions for overtaking and breakthrough of Internet brands. It is worth mentioning that whether it is the "Hwan Watch" series of new products, or the first shock of the Internet laser theater, see the pursuit of high-end, large-screen product development intentions at a glance, and no doubt this is also in line with the current high-end big screen Market development trends. Industry data show that in the first quarter of this year, the average size of the global TV panel market increased by 0.8 inches from the fourth quarter of 2016 to reach 44.2 inches. Among them, the 48-inch or larger size segment continued to maintain its heat, which accounted for 39.3% of the total, and the chain growth rate reached 2.9%. The trend of the panel shipment area moving closer to the large-size area became more apparent. At the same time, a professional research institute predicts that by 2020, the value of the large-screen Internet market will reach 630 billion yuan. This market has a very high ceiling and is considered to be one of the most promising areas in the future. Nowadays, TV manufacturers actively promote the "high-end" process of their end products by blessing high-tech, and the application of large-size panels will continue to increase. Seeing as the backbone of the Internet TV brand, through iterating large-screen high-end products, it not only meets the development trend of the industry, but also brings unique and exquisite experience to users. This is one of the keys to the success of the brand market. "Maohong" continued to consolidate the content of soft power Hardware is important, and soft power is more important, especially in terms of content and services. In the face of a brutal market competition environment, the development of Internet TV must be a "soft and hard combination, both hands must be hard", this point is still watching TV quite experience. In terms of content soft power, we still have the unparalleled advantages of other Internet TVs: Relying on the natural advantages of the largest net content group in China owned by CIBN Internet TV platform, together with Youku Tudou, Sohu Video, and PPTV PB-level video content, movies, TV dramas, sports events, liveshows, and carousel channels are updated and broadcast 24 hours a day, creating a unique content experience for users. Up to now, we still have 15W+ hours of headroom content, and we have achieved 95% coverage for the construction of the hot content of TV broadcasts of the month, TV dramas of the new media, and TV dramas of the month. In addition, through the integration of massive resources, we still see a deep integration of platform resources such as content and applications, integrating videos, e-commerce, games, and smart homes in an effective manner for users. We have the largest game distribution on Internet TV. The platform, the most professional video shopping platform in China (overseas purchase), and the most authoritative TV application market in China provide users with an excellent audiovisual closed-loop video and audio entertainment life. According to Liu Bin, vice president of Global Zhida, and Liu Shang, head of product management, content is a very important part of Internet TV and is the brand's soft power. Relying on the advantages of CIBN's license, we are still integrating content in many vertical areas. For example, in the field of education, relying on CIBN's educational resources, we still have system-based educational resources of ages ranging from 1 to 6 years old, including fine-age and low-age education, and K12-based teaching materials. In the field of e-sports live broadcasting, game tea restaurants have brought live broadcasts of international and domestic top-level electric competitions to users who are still watching. At the same time, in the 4K content layout, Kansas also made a very deep integration, including 4K concert live, 4K classical symphony live broadcast. Mr. Liu Bin, vice president of Global Zhida, and Liu Shang, head of product management, talk about the product and content system. It is understood that CIBN will develop in-depth content based on platform media in the future, and will continue to realize the specialization, internationalization, and decentralization of content through CIBN's Internet TV platform – relying on the international broadcasting resources of international broadcasting stations to grasp the spread of the big screen. Laws and the characteristics of the spread of the Internet, uphold the content for the user to find content, adhere to the content of feelings. In terms of content matrix, in addition to tracing the upstream of the source industry chain and attempting to do content IP cooperation to create a content source system, the CAN UI smart TV system independently developed based on TVOS2.0 is also looking at the soft power. Technological innovation. CAN UI smart TV system develops seven levels of “interface design, content aggregation, commercial implementation, personality care, intelligent interaction, security, privacy, and solid foundationâ€, making smart TV a real core platform for smart homes and providing different family members with The ultimate content experience. As an Internet TV brand with a “majority and rednessâ€, we still rely on CIBN's Internet platform resources to create an all-round strategic layout of “soft and hard integration,†and continue to cultivate the ability of users to distinguish TV hardware and software independently, thus transforming this capability. Become a user to see the stickiness of its series of terminal products, to further expand the market scale. Build "intellectual life" Deeply cultivate online and offline channels In addition to the combination of soft and hard products, the Kanshang brand continues to build “smart lifeâ€, adding bricks and tiles to future solutions for family smart living. In May of this year, it also brought an upgraded new generation of artificial intelligence TV operating system - CAN UI 2.0. CAN UI 2.0 is based on the “visual, audio, touch, and reach†that represents the development trend of smart TVs, and is dedicated to thousands of people's smart recommendation (visual), voice control (listening), and multi-dimensional human-computer interaction (touch). Effective direct access to various application scenarios (up to), to promote the full arrival of artificial intelligence TV era. The latest version of UI has two important functions. First, with the "change", when the user does not know what to watch, the TV will give recommendations based on the user's characteristics; second, cloud control, that is, remote control, specifically Designed for elderly people and children. Through cloud control, young people can turn on TV and switch channels for their parents. The core idea is to care for their families. More than that, it represents the still-connected hub product of the new generation of smart homes. It is even more shocking to see the touch-type universal remote controller loaded with voice search capabilities. After adding infrared, Bluetooth, WIFI and other modules, you can still connect to the indoor light control, air conditioning, fan control, air purifier control and other household appliances. With the all-round remote control as the center to control the family's smart life, the complete large screen ecology will also be integrated into the smart family and achieve rapid landing. In addition to the exploration in the field of "smart life," the continued development of channel construction under the online and offline channels has also given a boost to its market development. “From the point of view of the consumption habits of Chinese users, offline channels are a very important channel for the purchase of television. Therefore, starting from the very beginning, it is very concerned about offline development, and it is the simultaneous development of online and offline channels. Judging from the overall shipments this year, online and offline channels can be said to be evenly divided, and it is even possible that the sales volume of offline channels is relatively higher than that of online channels.I expect to see sales of offline channels next year. The amount may be slightly more than the online channel." Fu Qiang said frankly. Up to now, it has seen the completion of the mainstream deployment of mainstream platforms and completed the construction of 1,000 experience stores and 5,000 sales outlets under the line. The service covers cities above the T6 nationwide, and the strength of the two lines has ranked among the first in the Internet TV industry. In a nutshell, the overall layout of hardware, software, content, smart life, and channel systems has yet to be completed. In just two years, it still saw the establishment of professional teams from dozens of people to 500 people. Its core products have evolved from the initial single product line of Internet TV to now have TV, content and applications, audio, smart home and smart. Projection and other major product lines, and the initial completion of the internationalization process. Seeing that it has rapidly developed from “new forces†into the “nuclear force†of the industry, it has laid a solid foundation for further development in the future. It is precisely because of this that it is only when the target of achieving the market of three million users is achieved. Thinking from another perspective, what does it mean to see that 10 million users have not yet been realized? According to industry analysts, the emergence of 10 million and 100 million users will make it possible for Internet TV users to operate. Whoever has the most users, the closest users, and the high quality of users will have an advantage in the future competition and even be able to pull a big distance from the second place in the industry, and this distance cannot be shortened in a short time. More importantly, user operations will bring huge market power. According to a research report by China Merchants Securities, the number of online video users has gradually increased in the past five years, reaching 510 million in the first half of 2016. At the same time, users’ willingness to pay has gradually increased, and the explosive growth began in 2015. In 2016, the number of paying users has reached 75 million. In the future, video paying users will continue to climb. These paying users basically belong to the upper-middle class in the society. Their income level is high, and their willingness to consume is even stronger than that of ordinary consumers. From this we can see that we are still developing three million users in the past three years, and we intend to reserve a large amount of user data through the early stage, and rely on big data analysis to obtain information such as consumer pain points, behavioral preferences, and identity characteristics, thereby effectively updating products and users. Operation, strive to seize the opportunities in the future industry competition. Once it has seen the formation of 10 million users, it will surely lead the development of Internet TV and even the entire TV industry through an in-depth user operation model. Entering 2017, the profitability of the entire Internet TV industry has once again deepened, and many mainstream Internet TV manufacturers are also facing upward pressure on prices. However, it is undeniable that the future of Internet TV will be a full-scale comprehensive competition of hardware, software, content, and brands. Seeing that still relying on the new position of “Let innovation and life closer†continue to deepen the strategic planning of the entire matrix industrial chain, it can be foreseen that the Internet TV brands represented by the market still play a heavy role, and the development of 10 million users in three years will trigger Internet TV industry develops new dramatic changes. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.