From the second half of last year, China's white electricity market began to suffer from a downturn, and the survival and development of a number of white power companies were severely tested. Under various unfavorable factors, Hisense refrigerators promoted the upgrading of product structure with technological innovation around the needs of consumers, and launched a series of refrigerator products with high technical content and high level of technology. In the overall sluggish white electricity market, it succeeded in high-end advantages. Achieve breakout.
Recently, Hisense refrigerator Bona Bauna series of new German products have been listed in various parts of the country, fully demonstrating its professional and technical product highlights, and further consolidating the leading edge of Hisense refrigerator in the middle and high-end market. The Bona series has performed well since its launch and has driven sales of its entire product line. According to Zhongyikang data, during the May 1st period, Hisense refrigerator retail sales increased by 67.8% year-on-year, much higher than the industry's 47.9% growth level.
It is reported that the Bona Bauna series launched by Hisense is equipped with the technology of “live water preservationâ€, which has broken through the application limitations of refrigerators in the fields of food drying and frosting for a long time, and further improved the frost-free technology for consumers. Come to more high quality fresh experiences.
Generally speaking, refrigerating is only suitable for storing food in a short period of time. Especially for vegetables and fruits with high water content, because the refrigerator is in a low temperature state, it is easy to make the inner wall of the fruit and vegetable cells form ice crystals, causing cell cracking, causing food dryness and water shortage. , deterioration and decay. To solve this problem, Hisense adopted the “live water preservation†system, which uses appropriate low temperature according to the characteristics of the food and adjusts it according to the humidity of the environment. Unique SPA water ion technology, using ultra-microporous device to spray the filtered pure water to the surface of the food to fully absorb it; cooperate with the intelligent temperature system to create the temperature difference, promote the micro-airflow to generate frequency vibration, and continue to make “SPA†for fruits and vegetables. Massage, reduce the rupture of the cell wall, restore the initial state of growth of fruits and vegetables, completely solve the problem that the traditional air-cooled refrigerator is easy to dry food, lose moisture, and ensure that the food gets a more moisturizing environment.
According to the test data, taking the grape as an example, the moisture content in the Bona series refrigerator is significantly higher than that of the control sample (the refrigerator without the living water fresh-keeping device), which not only greatly increases the moisture content, but also prolongs the storage time by 66.7%.
At the same time, Bona Bauna series refrigerators are also the crystallization of international cooperation. All the finest interiors are created by a German professional team, with a stylish look and practical functions, designed to give consumers a way of life – a comfortable life that makes life more stylish and comfortable, and more in line with consumers. High-end, atmospheric demand. The name of Bona Bauna also inherits the pure German style. It is inspired by the combination of “Bauhaus†and Latin “Nature†in German, meaning “constructing natural lifeâ€. Bauna expresses the worship of nature and original flavor. It is also a declaration that Hisense Refrigerator is seeking natural inspiration and creating a healthy and fresh life.
It is also known that starting on May 20th, Hisense Refrigerator Bona series will launch new product tour theme activities in 10 cities including Beijing, Guangzhou and Nanjing. Through the rich lectures, game interactions and new product demonstrations, more consumers will be allowed. Get up close and experience the Bona range of refrigerators, the most intuitive to experience the unparalleled quality and experience.
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