Second-hand car e-commerce, financing, venture capital, advertising, money-burning, direct sale, auction ... When the long list of words came out, the current scene of the second-hand car industry to grab the site, hit the opponent's bustling scene has already emerged. Indeed, the real financing and burning money in the current auto industry is still the second-hand car e-commerce platform. Yang Haoyong, the CEO of Guavazi, said at the recent round of B financing conference: “Guzizi Used Car Direct Selling Network last year accumulated personal car source, city coverage, and brand building, and spent more than 900 million yuan, and will continue to invest more than 10 this year. 100 million yuan to stabilize the scale effect of the platform." The rising cost of the inevitable needs to be compensated through performance, and it is not just melon seeds that are counting on users. In the first quarter of 2017, Youxin spent approximately 320 million yuan in APP+WAB+Baidu+Navigation+brands. "The money-burning war" is the accumulation of money after the platform injected capital "chicken blood." In the short term, in order to educate the market, burning money is a reasonable phenomenon in the used car industry. In the long run, blindly advertising and lasting money-making are not desirable. There is also such an experience in China's venture capital industry: projects, in addition to business models, or business models. The homogenization competition is serious, the frequency of demand is low and non-necessity and non-standard. If the used car e-commerce platform does not figure out what to do with it, it will face the situation that the buyers and sellers of the used car will be “difficultâ€. Platform operation is difficult. The money will always be burned, and how will the used car be played when it is burned? The most important thing for the e-commerce platform to win is the establishment of a healthy second-hand car ecology, and letting this ecological environment leave advertising can become an inevitable choice for people. This must return to the essential needs of used cars, and work hard on products and services. You can open up some forums to look at the evaluation. Almost all complained that the car was too slow, the price was too low, there were used car dealers posing as individual buyers and so on. These problems were never solved, only the ads robbed the customers, the problem only brewing did not break out. At this time, some people began to reflect on the fact that when you choose to buy and sell used cars, what are your most primitive needs? It is nothing more than two things: First, prices; Second, time. The second-hand car trading service platform will be used every day to standardize the "one-car, one-condition, one-price" used car and to manage the "price + time" expectations of the buyers and sellers. Every day, the use of national bidding to resolve the C-side consumer low selling, selling difficult difficulties, to protect owners as soon as possible to sell high prices, but also for used car dealers to provide a large amount of car sources. This business model has already been proven and approved in the international market. It is used to mark the very high used car auction platforms in the United States, such as Manheim in USA and USS in Japan. As a second-hand car, an industry that places great emphasis on offline service operations, the flow of high-priced advertising is not as good as the ground-gas trading service. Every day, car racing intensively in trading services, in order to seize the market. The efficient, professional, and extreme service has made it possible to win a wide range of word-of-mouth effects from the user level every day. Through on-line booking, free on-site inspection, national buyer online bidding, contracted transfer, and other services, 124 vehicle inspection indicators are guaranteed to standardize the vehicle condition every day; on vehicle sales efficiency and results, the vehicle source is given within 24 hours after going online. Quotes, the owner has 3 days to consider the time, after the confirmation can be successful with the auction car dealers will take the car to the next line shop for trading. At present, car racing every day has become China's largest used car online auction platform in the field of second-hand car auctions. In the field of second-hand car e-commerce, where sales of water injections are extremely serious, it is true that the car is used every day to provide real-life data - over 10,000 units a month, leading the country. As you can see, it's obviously not going to last long for crazy money. Relying on the “burning money†and the powerful stimulation of advertising wars, it often brings only “pseudo-demandâ€. How to get rid of the homogeneity of products and services, improve service quality and sales efficiency will be the future “point of view.†Ultimately, which platform can win in the chaos and rely on time to prove.