China's smartphone shipments are expected to exceed 200 million units

According to relevant statistics, in 2012, China’s smart phone shipments are expected to exceed 200 million, which will surpass the United States as the world’s largest smartphone market.

According to a report recently released by market research firm IDC, in the third quarter of 2012, global smartphone shipments were 179.7 million. Among them, Samsung shipped 56.3 million units, with a market share of 31.3%, ranking first in the market; Apple ranked second with 36.9 million units shipped, with a market share of 15%. In addition to the high market share, the profitability of Apple and Samsung companies is even more envied by other manufacturers. Market research organizations have released a report a few days ago, pointing out that in the third quarter of this year, Apple obtained 59% of the profits of the global smartphone industry. At the same time, Nokia, Motorola and other manufacturers have suffered operating losses.

At the same time, the profits of local smart phone manufacturers in China are very low. According to the third-quarter financial report released recently by mobile phone manufacturers, ZTE reported a loss of nearly 2 billion yuan and TCL had a net loss of 87.09 million yuan. According to the analysis of experts, many local smart phone manufacturers have obvious shortcomings in core technology and innovation. They do not have sufficient technical strength to expand into lucrative high-end markets, resulting in the current “sold more and lost more” strangeness. .

“The competition in the field of mobile terminals has only just begun. The market is very large and changes very quickly. Local manufacturers still have opportunities.” Experts said that domestic smart phone manufacturers must achieve their own development through innovation. The smart phone industry needs an unlimited amount of innovation. This innovation should be all-round innovation including hardware, software, and marketing methods.

Mobile phone map users will exceed 600 million, and the third-party analysis agency Analysys International recently released a research report showing that in 2011, the cumulative number of mobile phone maps in China was 135 million, and it is expected to reach 287 million by 2012, which is the penetration rate of mobile internet users. At 47.4%, by the end of 2015, the cumulative account size is expected to exceed 600 million, and the penetration rate will reach 64.6%.

According to forecast, the future mobile map market will present two major trends. The first is to bring more intelligent life experiences to users, including not only traditional positioning, search, and route planning functions, but also integrated life services, catering, entertainment, etc., enabling users to obtain more comprehensive services. Second, for developers, the mobile map open platform will provide comprehensive support, such as cloud search, positioning navigation, map support, value-added services, operation support, etc., and open corresponding interfaces to developers according to their different needs.