Every time the hammer releases new products, there will be a variety of public opinion events related to hammer life and death. After being “closed†by the media six times and “acquired†five times, on October 18th, HammerTech CEO Luo Yonghao was at Shanghai Mei. The Mercedes Benz Cultural Center opened the largest number of new product launches ever.
Lao Luo Zihe said: "Every time there are more and more people, but the mobile phone sales haven't changed for a long time." This is indeed the case. This is a mobile phone manufacturer whose attention and sales are not directly proportional.
From the recent rows of seats on the stage, senior hammer mills from across the country are sitting. According to the usual practice, the front row area is not reserved for leaders, media, and partners, but is a dedicated seat area for ticket buyers. They are A group of people with a high degree of recognition for the hammer's product idea, but I noticed that one detail is very interesting. There are only a handful of people who hold a hammer mobile phone to participate in the conference. The iPhone is still the main machine. Could it not be true love?
At the press conference that lasted nearly four hours today, the previously rumored hammer T3 did not come as expected. Instead, it was the Smartisan M-series phones M1 and M1L. The appearance of the two phones was similar to that of the iPhone, even the old Luo. He himself admitted that "adopts a round home button similar to the iPhone."
Both models M1 and M1L use the Qualcomm Snapdragon 821 processor, Sony's 23-megapixel camera, support for dual SIM dual standby, fingerprint recognition, 4GB and 6GB of memory, running more than 150,000 points, metal stainless steel middle frame, and size respectively. This is the 5.15-inch M1 and 5.7-inch M1L, and it is the first time that coffee has been introduced...
You really did not misunderstand that this kind of stacking configuration is more like the practice of Xiaomi and Leshi. It appeared in the Luo's press conference and appeared in the hammer's own product. Basically it can be used to M1. The hammer M1 can be regarded as a real flagship mobile phone, but on it, the imprint of the hammer seems to be getting less and less.
I remember that about two years ago in October, the hammer released its first flagship product, the T1. Although the questioning sounds have come to an end when the product is not yet available, those who are paranoid in the old eyes are not worth mentioning. The T1 is double-sided. The structure of the glass, the front three-stage physical buttons, highlights the uniqueness of the hammer and the strong personal imprint of the old Luo.
T1 is a test of the hammer, but the old Luo who entered the hardware circle apparently underestimated the challenge of doing mobile phones. Although the later hammer T2 matured in product form, but the supply chain, operation management The problem is still to let Luo eat a lot of losses, missed the golden opportunity of the development of emerging mobile phone brands.
Today's hammers have begun to change. M1's design is in line with the iPhone. Appearance has increased gold, leather and other elements in order to cater to the market. Traditional weak hardware performance has also reached the top flagship configuration, coupled with relatively reasonable market pricing. M1 as a regular flagship player really can not pick any obvious flaws, and even nothing can be black.
For Lao Luo himself, M1 has a lot of things that he despised in the past, such as large-screen, gold, high-pixel camera, running points, dual cards, specifications listed... These cheesy elements are simply unbelievable in the T1 era. There are indications that the old Luo is no longer so capricious, he learned to change, learned to compromise with the market and the user, did not say anything, but the product proved everything.
If Lao Luo can produce similar M1 "qualified" products in the T1 era, the hammer in the mobile phone market may really impact, and now the hammer M1 is too late, whether it can be turned upside down in sales yet to be observed, but the pole It may be the best hammer phone to sell.
At the M1 conference, compared to the lack of hardware innovation, some software updates brought by Smartisan OS 3.0 were rather surprising, and demo demonstrations of the three new features of voice recognition, BigBang, and Onestep took a lot of space.
Among them, the voice recognition technology is provided by Key News, BigBang can realize efficient word processing, and Onestep optimizes the operation complexity of the mobile phone. These three functions show an unrecognized interaction mode, letting the mobile phone be in smart properties. Continue to extend.
Whether it is hardware design or software update, the existence of M1 is obviously to make the hammer product have greater market and user acceptance. It is like a mature entrepreneur facing the choice of market rules, today's old Luo sighed during the speech. Several times, the audience at the stage could more or less feel the contradiction in his mind, but in contrast, we also hope that M1's sales volume and his crosstalk tonight are just as exciting. (This article first titanium media, editor / Li Yupeng)