Nowadays, foreign demand for lighting lighting products is still strong, and more re-light sources such as LED lighting products; buyers are more stringent in supplier qualification requirements, suppliers not only need to pass various certifications, but also have strong research and development capabilities. The unique product can be designed and produced according to the needs of customers; the biggest change is that the buyer has requested the cash flow of the supplier, which is also a new feature under the financial turmoil.
At the end of 2007, the subprime crisis that originated in the US market quickly became a financial tsunami that swept the world. In this crisis, China’s overall economy has not been affected much, but for Chinese foreign trade enterprises, the impact of this crisis is enormous, and many foreign trade enterprises have closed down overnight. In the lighting industry, many companies have reported a decline in export orders, and some confirmed export orders have also been cancelled, and more companies are beginning to enter the domestic market.
For Chinese lighting companies, the road to export has been launched very early. At the beginning of its establishment, Huayi Lighting Group has continuously established an export network, and now its export has become the main pillar of Huayi Group. In addition, large-scale lighting companies such as Shengqiu, Dongfang, Kaiyuan, Jinchao, etc., in the market performance, the export segment has a very important position.
After visiting some buyers and lighting companies, we can see that foreign demand for lighting lighting products is still strong, and more re-light sources such as LED lighting products; buyers are more stringent in supplier qualification requirements, suppliers not only Need to pass various certifications, and must have strong research and development capabilities, can design and produce unique products according to customer needs; the biggest change is that buyers have requirements for suppliers' cash flow, which is also under the financial turmoil A new feature.
Buyer's statement
Cheap and beautiful lamps are still popular in Europe
Liang Rui, Director of Purchasing Development, Dongguan Dongjin Lighting Co., Ltd.
At present, we mainly purchase from the whole lamp, electronic accessories, lampshade and other aspects. For different parts, the requirements are different. The number and size of the company are not the most important, and the price is not too much reference, but it must meet the requirements of European quality certification. Our company purchased more than 400 million yuan in China last year, and this number will increase this year.
At present, the poor international economic situation has a great impact on the US market. The European market also has a certain impact. The sales of high-end products are reduced, but the lamps with good quality and good quality are still welcome. Although our company is also affected, it is not big. Last year was double-digit growth. This year is expected to be a single digit. The financial turmoil has caused many small factories to close down, but it is beneficial to large and powerful enterprises, which will make the strong stronger. The weak are weaker.
North American market is still in great demand for lamps
Mellisa Meng, Head of Purchasing, Home Depot, USA
At present, the demand for lamps in the North American market is still very large, mainly including grass lights, lanterns, ceiling lamps, outdoor decorative lights, ceiling fan lights, track lights, commercial lighting, table lamps, floor lamps, and the like. Despite the financial crisis, Home Depot's purchases in 2009 will not decrease, but procurement requirements will increase.
To provide luminaires for the North American market, companies must have US certification. Because North American consumers have higher requirements for the personality and novelty of lamps, I hope that domestic manufacturers can have strong manufacturing and R&D capabilities to meet market demand.
I hope that companies will not produce counterfeit products.
Pike Peng, Project Manager, Amrosia Group Ltd.
The main products of the Amrosia Group are high-end hotel lighting, and the export markets are mainly North America and Canada. In 2008, the company did not have much impact on exports, because orders were almost fixed at the beginning of the year, so most of them belonged to the business in 2007. However, the business in 2009 cannot be estimated because we are unpredictable due to the impact of the economic crisis.
For us, only high-quality lighting with good quality is purchased. I hope that domestic lighting and lighting companies pay more attention to product quality, and do not want to make fake and shoddy products.
European and American countries' export volume is relatively stable
Osram Asia Pacific (osramasia) Purchasing Engineer Yang Yaoli
In 2007, OSRAM's total exports were 4.6 billion euros, compared with 4.5 billion euros in 2008, and the overall amount was reduced by 100 million euros due to the financial crisis. At present, one-third of the lamps exported by Osram are exported to the United States, one-third to Europe, and one-third to other countries. At present, the products exported to the US and Europe are relatively stable, and only some special products are greatly affected by the economic crisis, such as toy lighting.
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