Today, in the ever-changing exhibition industry, in the face of fierce market competition and the promotion and development of professional exhibitions, as the organizer of the exhibition, can you do the service work of the exhibitors and maintain the customer relationship with the exhibitors? An important factor for improvement and development.
What is the relationship between the exhibitor and the exhibition? How to strengthen communication and communication between the two to achieve a more state?
The journey of the exhibition begins with exhibitors
Winning the participation of exhibitors is the beginning of the exhibition. The organizers of the exhibition must win the exhibitors. First, the exhibitors should understand the concept and purpose of the exhibition. This means that the exhibition will pass the information of the exhibition to the company through publicity, advertising and sales channels to promote its own exhibition.
The purpose of organizing professional exhibitions is to meet the trade needs of exhibitors. The company decided to participate in the exhibition. It is considered that participating in the exhibition can bring value to the company and satisfy the needs of them to promote the company's products, establish corporate image and promote trade. Exhibitors' participation is the key to the success of the exhibition. With the participation of exhibitors, the value of the organizer can be reflected. The main benefit of the organizers in organizing the exhibition comes from the booth fee of the exhibitors. Therefore, the value transfer between the organizer and the exhibitor is very important. How to ensure this “delivery†depends on whether the exhibition follows an excellent and feasible value delivery system – this system is that the exhibition should not only provide exhibitors with a kind of value they think can bring value. Products and services, and can reduce the trade costs of exhibitors. The specific performance is: exhibitors can meet new customers at the exhibition, expand trade cooperation, increase trade volume; or establish a corporate image through exhibitions, promote corporate products, and expand brand awareness. When the company believes that participating in the exhibition can achieve the above value, they will sign up for the exhibition and become an exhibitor.
Service, exhibitor is a vision
The organization and service of the exhibitors are the key exhibitors for the success of the exhibition. The cooperation between the organizers and the exhibitors begins. As a sponsor, a series of professional and thoughtful services should be provided to exhibitors.
First of all, you should understand the exhibitor's participation needs, the positioning of the company's products, the trade methods for seeking cooperation, and the types of trade objects sought. Only by fully understanding the needs of exhibitors can we provide targeted services to them. The collection of target customers sought by the majority of exhibitors forms the basis of the professional audience of the conference. The exhibitors and professional audiences are targeted and integrated, so that they can reach trade exchanges, cooperation agreements and follow-up on the platform of the exhibition. Long-term cooperation has reached the real purpose of the exhibition. At the same time as the registration of exhibitors, it is the basis for us to do a good job in the preparatory period of the exhibition by filling out the forms of forms, and to understand the product positioning and structure of the exhibitors, and arrange them in different exhibition areas. It can reflect the professionalism of the exhibition, and at the same time, it can also facilitate the professional audience to find out; understand the brand strength and cooperation needs of the exhibiting companies, and can target the target audience for them. At the same time, the information of the exhibitors can also be used as the basis for the exhibition.
According to the positioning of the exhibition and the classification of exhibitors, the professional audience will be organized in a targeted manner. There are exhibitors at the show, and organize the audience according to their needs. This is an important work for a professional exhibition. There are many ways to organize the professional audience, such as: publicity, advertising, websites, etc. through various exhibitions. We invite by invitation, through organized invitations from commercial organizations, through the invitation of exhibitors to their customers.
For the exhibition, exhibitors and visitors are at the same time and rely on each other. With a strong exhibitor, the exhibition will bring new products with valuable and innovative concepts to attract valuable audiences. The simultaneous arrival of exhibitors and spectators is the basis for the success of professional exhibitions. The quantity and quality of exhibitors and professional visitors are an important basis for reflecting the strength of their exhibition brands.
Exhibitors will encounter many practical problems in the face of exhibiting, such as: understanding the venue environment, booth size and structure, booth design, exhibit transportation, on-site construction; image promotion, on-site advertising, exhibition activities, staff eating, note-taking, etc. problem. As the organizer, we should provide exhibitors with the most meticulous and thoughtful service. For each small exhibition, the work plan should be made first and provided to the exhibitors in time to enable them to receive direct professional services from the conference.
In addition to establishing customer contacts, promoting corporate products, understanding the industry's fashion trends, and getting relevant information, it is usually the exhibitor's purpose. Therefore, from the professional or industry perspective, inviting domestic and foreign counterpart experts, lectures, consulting services, is also part of the comprehensive services of the exhibition.
The efficient and series of services at the conference site is an important part of the organization of the exhibition. In the short period of the exhibition, the collection of various related parties, the collection of various activities, and the limitation of time make the efficiency of the work of each organization very important. The on-site service work is direct, specific and comprehensive. In the face of such a complex service work, we should first analyze the situation and make a solution to the work. Train staff to provide quality and efficient service. Staff members should be required to conduct daily inspections of exhibitors and solve some minor problems while understanding the trade transactions.
In short, the service of the exhibitors is a multitude of things, and the overall work plan is the foundation of everything. Improving the overall quality of staff is a guarantee for doing a good job.
Development can work together
Establishing long-term cooperative relationships with exhibitors is the fundamental exhibitor of the exhibition. It hopes to get more services through the exhibition and bring more value to meet their needs. This also urges the organizers to keep making progress and continuously improve their work. With the improvement of the exhibition level, exhibitors are increasingly unable to accept the use of booth fees in exchange for short-term economic benefits, they hope to get long-term services, long-term comprehensive benefits. Therefore, it is a trend to establish a long-term cooperative relationship between the organizer and the exhibitor, which is the need to satisfy the interests of both parties.
Ensuring long-term cooperation is beneficial to the win-win situation between the organizer and the exhibitors. The purpose of the exhibitors is realized through the exhibition. The exhibition timely understands the changes in the exhibitors' needs and adjusts the positioning of the conference. This forms a virtuous circle of cooperation. Professional exhibitions should maintain a three to five year or longer relationship with exhibitors. Always keep in touch with exhibitors, understand the changes in their exhibiting needs, understand their product structure changes, and changes in corporate people, architecture, etc., and gain their long-term trust. In short, through a variety of ways of communication, constantly seeking ways to enhance mutual relations.
To successfully establish a long-term partnership is not as simple as selling an exhibition booth at the beginning of the exhibition. It is necessary to meet the various needs of exhibitors in more aspects and help them solve various problems. What can the organizer do for exhibitors? I believe that we can first understand the exhibitors' ideas in various aspects, give them more suggestions for exhibiting, and respect their opinions and suggestions. It is possible to set up a consortium of exhibitors to jointly decide on the major issues in the development of the exhibition for the joint development of the conference; to brainstorm new initiatives for successful exhibitions; in addition to helping the exhibitors to increase their economic profits, They should help them save on exhibiting expenses. Therefore, the organizer understands and meets the various exhibitors' expectations of exhibitors, which is fundamental to maintaining the long-term cooperative relationship of exhibitors.
In short, the success of professional exhibitions is inseparable from the participation of exhibitors and professional visitors; the promotion and development of brand exhibitions are inseparable from the long-term support of exhibitors and professional visitors.
The authenticity of this information has not been confirmed by the international electrical network, for your reference only.
What is the relationship between the exhibitor and the exhibition? How to strengthen communication and communication between the two to achieve a more state?
The journey of the exhibition begins with exhibitors
Winning the participation of exhibitors is the beginning of the exhibition. The organizers of the exhibition must win the exhibitors. First, the exhibitors should understand the concept and purpose of the exhibition. This means that the exhibition will pass the information of the exhibition to the company through publicity, advertising and sales channels to promote its own exhibition.
The purpose of organizing professional exhibitions is to meet the trade needs of exhibitors. The company decided to participate in the exhibition. It is considered that participating in the exhibition can bring value to the company and satisfy the needs of them to promote the company's products, establish corporate image and promote trade. Exhibitors' participation is the key to the success of the exhibition. With the participation of exhibitors, the value of the organizer can be reflected. The main benefit of the organizers in organizing the exhibition comes from the booth fee of the exhibitors. Therefore, the value transfer between the organizer and the exhibitor is very important. How to ensure this “delivery†depends on whether the exhibition follows an excellent and feasible value delivery system – this system is that the exhibition should not only provide exhibitors with a kind of value they think can bring value. Products and services, and can reduce the trade costs of exhibitors. The specific performance is: exhibitors can meet new customers at the exhibition, expand trade cooperation, increase trade volume; or establish a corporate image through exhibitions, promote corporate products, and expand brand awareness. When the company believes that participating in the exhibition can achieve the above value, they will sign up for the exhibition and become an exhibitor.
Service, exhibitor is a vision
The organization and service of the exhibitors are the key exhibitors for the success of the exhibition. The cooperation between the organizers and the exhibitors begins. As a sponsor, a series of professional and thoughtful services should be provided to exhibitors.
First of all, you should understand the exhibitor's participation needs, the positioning of the company's products, the trade methods for seeking cooperation, and the types of trade objects sought. Only by fully understanding the needs of exhibitors can we provide targeted services to them. The collection of target customers sought by the majority of exhibitors forms the basis of the professional audience of the conference. The exhibitors and professional audiences are targeted and integrated, so that they can reach trade exchanges, cooperation agreements and follow-up on the platform of the exhibition. Long-term cooperation has reached the real purpose of the exhibition. At the same time as the registration of exhibitors, it is the basis for us to do a good job in the preparatory period of the exhibition by filling out the forms of forms, and to understand the product positioning and structure of the exhibitors, and arrange them in different exhibition areas. It can reflect the professionalism of the exhibition, and at the same time, it can also facilitate the professional audience to find out; understand the brand strength and cooperation needs of the exhibiting companies, and can target the target audience for them. At the same time, the information of the exhibitors can also be used as the basis for the exhibition.
According to the positioning of the exhibition and the classification of exhibitors, the professional audience will be organized in a targeted manner. There are exhibitors at the show, and organize the audience according to their needs. This is an important work for a professional exhibition. There are many ways to organize the professional audience, such as: publicity, advertising, websites, etc. through various exhibitions. We invite by invitation, through organized invitations from commercial organizations, through the invitation of exhibitors to their customers.
For the exhibition, exhibitors and visitors are at the same time and rely on each other. With a strong exhibitor, the exhibition will bring new products with valuable and innovative concepts to attract valuable audiences. The simultaneous arrival of exhibitors and spectators is the basis for the success of professional exhibitions. The quantity and quality of exhibitors and professional visitors are an important basis for reflecting the strength of their exhibition brands.
Exhibitors will encounter many practical problems in the face of exhibiting, such as: understanding the venue environment, booth size and structure, booth design, exhibit transportation, on-site construction; image promotion, on-site advertising, exhibition activities, staff eating, note-taking, etc. problem. As the organizer, we should provide exhibitors with the most meticulous and thoughtful service. For each small exhibition, the work plan should be made first and provided to the exhibitors in time to enable them to receive direct professional services from the conference.
In addition to establishing customer contacts, promoting corporate products, understanding the industry's fashion trends, and getting relevant information, it is usually the exhibitor's purpose. Therefore, from the professional or industry perspective, inviting domestic and foreign counterpart experts, lectures, consulting services, is also part of the comprehensive services of the exhibition.
The efficient and series of services at the conference site is an important part of the organization of the exhibition. In the short period of the exhibition, the collection of various related parties, the collection of various activities, and the limitation of time make the efficiency of the work of each organization very important. The on-site service work is direct, specific and comprehensive. In the face of such a complex service work, we should first analyze the situation and make a solution to the work. Train staff to provide quality and efficient service. Staff members should be required to conduct daily inspections of exhibitors and solve some minor problems while understanding the trade transactions.
In short, the service of the exhibitors is a multitude of things, and the overall work plan is the foundation of everything. Improving the overall quality of staff is a guarantee for doing a good job.
Development can work together
Establishing long-term cooperative relationships with exhibitors is the fundamental exhibitor of the exhibition. It hopes to get more services through the exhibition and bring more value to meet their needs. This also urges the organizers to keep making progress and continuously improve their work. With the improvement of the exhibition level, exhibitors are increasingly unable to accept the use of booth fees in exchange for short-term economic benefits, they hope to get long-term services, long-term comprehensive benefits. Therefore, it is a trend to establish a long-term cooperative relationship between the organizer and the exhibitor, which is the need to satisfy the interests of both parties.
Ensuring long-term cooperation is beneficial to the win-win situation between the organizer and the exhibitors. The purpose of the exhibitors is realized through the exhibition. The exhibition timely understands the changes in the exhibitors' needs and adjusts the positioning of the conference. This forms a virtuous circle of cooperation. Professional exhibitions should maintain a three to five year or longer relationship with exhibitors. Always keep in touch with exhibitors, understand the changes in their exhibiting needs, understand their product structure changes, and changes in corporate people, architecture, etc., and gain their long-term trust. In short, through a variety of ways of communication, constantly seeking ways to enhance mutual relations.
To successfully establish a long-term partnership is not as simple as selling an exhibition booth at the beginning of the exhibition. It is necessary to meet the various needs of exhibitors in more aspects and help them solve various problems. What can the organizer do for exhibitors? I believe that we can first understand the exhibitors' ideas in various aspects, give them more suggestions for exhibiting, and respect their opinions and suggestions. It is possible to set up a consortium of exhibitors to jointly decide on the major issues in the development of the exhibition for the joint development of the conference; to brainstorm new initiatives for successful exhibitions; in addition to helping the exhibitors to increase their economic profits, They should help them save on exhibiting expenses. Therefore, the organizer understands and meets the various exhibitors' expectations of exhibitors, which is fundamental to maintaining the long-term cooperative relationship of exhibitors.
In short, the success of professional exhibitions is inseparable from the participation of exhibitors and professional visitors; the promotion and development of brand exhibitions are inseparable from the long-term support of exhibitors and professional visitors.
The authenticity of this information has not been confirmed by the international electrical network, for your reference only.
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