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NXP Semiconductors (an independent semiconductor company founded by Philips) has released a new global single-chip LCD TV platform that enables consumers to experience high-definition television (HDTV) at a mid-priced price. Excellent picture quality that has never been seen before with web video content. NXP's new TV550 platform features the PNX85500 processor and incorporates NXP's patented Mobile Precision Image Processing (MAPP2) technology, enabling manufacturers to offer a range of advanced high-definition products that were previously only available on high-end products.By combining NXP's industry-leading innovations in digital TV signal processing and picture quality on a fully integrated single chip, the NXP TV550 platform provides a reference design ready to be imported into the production line, accelerating the manufacturer's product development time and significantly reducing The cost of the BOM. This new NXP TV platform will spur manufacturers and content providers to bring a wider range of online and digital video content to a wider audience. To achieve this, the NXP TV550 platform is equipped with DVB-T, MPEG4 and H.264 decoders, HDMI signal reception, and digital SD and HD decoding. In order to support the global digital TV conversion, the TV550 platform also provides advanced programming, Ethernet and CI+ security mechanisms to facilitate the introduction of IPTV content, including fast-growing direct-connect service providers and consumer home TVs. On-demand TV service.
With the patented Mobile Precise Image Processing (MAPP2) technology from the newly improved NXP PNX5120 video processor, the TV550 platform delivers the ultimate viewing experience for fast-moving, high-definition content, including sports and action movies. Movie Judder Cancellation, motion sharpness, and realistic color management dramatically eliminate visible and hazy spots in high-speed moving lenses. The integrated platform also allows TV manufacturers to select several features of higher specifications, including LED 2D backlight dimming, which delivers optimal contrast and when the system processes digital TV signals. Guaranteed to save up to 50% of power consumption.
Randy Lawson, senior analyst of iSupply display products, said: "The TV market is preparing for the global digital TV conversion, ensuring that consumers can see the advantages of digital TV is the key to smooth transfer. The poor picture quality is not only Disappointing from the start, it will also affect the overall viewing experience of consumers. NXP's new platform provides a simple solution for TV manufacturers to ensure a better digital TV experience for consumers."
The PNX85500 processor used in the NXP TV550 platform is the industry's first TV processor built on 45nm technology, enabling closer integration between picture quality processors and digital TV platforms. In addition to the patented mobile precision image processing engine, the single-chip PNX85500 processor features a dual-core architecture that includes a processor dedicated to the main application computing and another core responsible for processing real-time media processing. The TV550 is the first platform to integrate NXP's latest hybrid silicon tuner (TDA18272), which is fully compatible with global analog and digital TV standards, thereby reducing the space and cost of the overall tuner system. The TV550 chip also includes the TDA9996 HDMI converter, which allows consumers to simultaneously control four external devices connected to different HDMI interfaces with a single remote control. In addition, the platform also provides a complete driver combination that TV manufacturers can pass. The API gets it and uses it for self-development.
The engineering design sample for the NXP TV550 platform will be available in the first quarter of 2009.
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