[Text / high-tech LED reporter Luo Shenghua ] For the LED lighting industry, single product breakout may be easy to open the market, but it is not easy to achieve public brand and expand the influence in the user's mind. The rich product line is one of the most direct manifestations of the company's strength, and it is also the main factor determining whether the company can occupy the market share leader role.
As one of the three major traditional lighting companies in China, Sanxiong Aurora has advantages that are unmatched by other lighting companies, whether it is the stability of product quality or the richness of product types. “Sanxiong•Aurora LED product line is very complete, able to meet the customer's one-stop choice.†Sanxiong • Aurora brand manager Li Quan told Gaogong LED reporter.
Since the beginning of this year, in response to the sharp increase in demand in the terminal market, Sanxiong Aurora has re-integrated its own supply chain system and expanded the production capacity of LED products in various production bases such as Guangzhou, Zhaoqing and Chongqing. In the first half of 2014, the marketing channel of Sanxiong•Aurora LED products was very smooth. Not only did it introduce professional LED products such as commercial rail LED spotlights and hotel LED spotlights, but also launched T5 brackets, LED tube spotlights, etc. A number of cost-effective products.
On September 26-28, 2014, the 2014 (4th) High-tech LED Lighting Exhibition will be moved to the Guangzhou Pazhou Canton Fair. At that time, Sanxiong • Aurora will exhibit a number of new LED products in the fields of store lighting, hotel lighting, office lighting, supermarket lighting, and outdoor lighting.
These new products have been comprehensively upgraded in terms of performance, color rendering, and life performance. They are superior to previous products in terms of product appearance, structure, light distribution design and product function.
In addition, for the general trend of indoor lighting intelligence, Sanxiong • Aurora will also showcase a number of intelligent LED products with dimmable color palette. These intelligent LED lamps include panel lights, downlights, spotlights and other products. .
“Our participation in this exhibition is not only to highlight a product, but to show several series, involving dozens of different products.†Li Quan said that this exhibition, Sanxiong • Aurora not only to show its perfection The product line will also show customers their excellent overall solution design capabilities.
For the lighting industry, how to improve the overall added value of lighting fixtures in the LED era will become a strategic direction that enterprises must consider in the era of traditional lighting replacement. In particular, low prices are no longer the only factors that influence consumer purchasing decisions. It should be known that the product value covers a wide range of content, including not only reasonable product prices, but also the long-term comprehensive use value of the products, including the service value hidden behind the products. After several years of market cultivation, consumers' understanding of LED products is more comprehensive and rational. The proposed solution for Sanxiong•Aurora is based on such a market background.
As one of the three major traditional lighting companies in China, Sanxiong Aurora has advantages that are unmatched by other lighting companies, whether it is the stability of product quality or the richness of product types. “Sanxiong•Aurora LED product line is very complete, able to meet the customer's one-stop choice.†Sanxiong • Aurora brand manager Li Quan told Gaogong LED reporter.
Since the beginning of this year, in response to the sharp increase in demand in the terminal market, Sanxiong Aurora has re-integrated its own supply chain system and expanded the production capacity of LED products in various production bases such as Guangzhou, Zhaoqing and Chongqing. In the first half of 2014, the marketing channel of Sanxiong•Aurora LED products was very smooth. Not only did it introduce professional LED products such as commercial rail LED spotlights and hotel LED spotlights, but also launched T5 brackets, LED tube spotlights, etc. A number of cost-effective products.
On September 26-28, 2014, the 2014 (4th) High-tech LED Lighting Exhibition will be moved to the Guangzhou Pazhou Canton Fair. At that time, Sanxiong • Aurora will exhibit a number of new LED products in the fields of store lighting, hotel lighting, office lighting, supermarket lighting, and outdoor lighting.
These new products have been comprehensively upgraded in terms of performance, color rendering, and life performance. They are superior to previous products in terms of product appearance, structure, light distribution design and product function.
In addition, for the general trend of indoor lighting intelligence, Sanxiong • Aurora will also showcase a number of intelligent LED products with dimmable color palette. These intelligent LED lamps include panel lights, downlights, spotlights and other products. .
“Our participation in this exhibition is not only to highlight a product, but to show several series, involving dozens of different products.†Li Quan said that this exhibition, Sanxiong • Aurora not only to show its perfection The product line will also show customers their excellent overall solution design capabilities.
For the lighting industry, how to improve the overall added value of lighting fixtures in the LED era will become a strategic direction that enterprises must consider in the era of traditional lighting replacement. In particular, low prices are no longer the only factors that influence consumer purchasing decisions. It should be known that the product value covers a wide range of content, including not only reasonable product prices, but also the long-term comprehensive use value of the products, including the service value hidden behind the products. After several years of market cultivation, consumers' understanding of LED products is more comprehensive and rational. The proposed solution for Sanxiong•Aurora is based on such a market background.
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