On April 26th, Little Swan's “free-ironing†dryer was launched at Gome's Dazhongzhongta Global Experience Center. For those who are looking for a healthy and convenient life, this product can be described as their gospel.
Nowadays, China is setting off an unprecedented consumption upgrade boom. With the improvement of people's economic level, green, healthy and convenient high-end home appliances have become the choice of many families. Many consumers are more willing to pay for the family's better life; On the other hand, the pace of urban life is accelerating, the environment is constantly polluting, and people's lifestyles are gradually changing. Therefore, intelligent and convenient home appliances solve the troubles of life simply and efficiently, and become the first choice for more people.
The dryers that meet these characteristics are the products of a new era in the context of China's consumption upgrade. In fact, many European and American countries have widely used and used dryers in their homes because the dryers are intelligent and convenient. The characteristics of aesthetics and large capacity have truly revolutionized people's washing and drying lifestyle.
Little Swan "free ironing" dryer new product release
As a leading retailer in China, Gome has been promoting the popularity and landing of dryers in China. In 2015, it took the lead in smog and improving healthy lifestyle as a breakthrough point. It displayed and promoted dryer products, launched a free drying experience in stores, and guided Chinese people to improve their drying habits, thereby improving the quality of life of Chinese people. In 2016, a number of mainstream dryer manufacturers, including Gome and Little Swan, jointly explored and promoted the landing of dryer products in China, and launched a number of “dry season†activities, in the health appliances with China Household Electrical Appliances Research Institute. With the joint efforts of the Analytical Testing Center, the test results of the dryers were first disclosed, and the use of household dryers that meet the technical requirements and test methods for antibacterial and sterilization functions of household and similar dryers was advocated. It can be said that the popularity of dryers in Chinese households has become the trend of the times.
"China Dryer Market White Paper" released
The Gome also issued a "White Paper on China's Dryer Market" at the press conference. Zhu Jun, Secretary General of China Household Electrical Appliances Association attended the event and said: "Consumer's consumer demand is constantly improving, convenience and comfort. Sexual emerging home appliances are welcomed by consumers. The new dryers launched by Gome and Little Swan are such products. Gome has important guiding significance for consumers to choose the quality products of Little Swan, and the two parties will jointly realize for consumers. A better life."
Speech by Zhu Jun, Secretary General of China Household Electrical Appliances Association
Along with many home appliance manufacturers, we have launched a "drying and drying" dryer. The smog weather in the north and the rainy season in the south have left us. Our clothes no longer have moisture and odor, but after the clothes are dried. Wrinkles and deformation have become new problems for consumers. Gome’s first launch of the Little Swan “iron-free†dryer has solved this problem. It is the first dryer in China with a 15-minute quick drying and steam-free ironing function. carry out. Little Swan's “free-ironing†dryer is also a dryer with a capacity of 10 kg, which means it can dry more clothes, which saves the time cost of consumers and is more energy-saving and environmentally friendly.
Gome retail sales company retail sector management system Baidian business vice president Chu Yongbing said that Gome and the United States in line with the consumption upgrade boom, continue to judge the consumer demand in the dryer market, and strive to bring more satisfied home appliances to consumers, in common Under the efforts of the company, the proportion of Gome channel dryer sales continued to grow. Little Swan washing machine and dryer products were deeply loved and recognized by consumers.
Gome Retail Holdings, Retail Sector Management System, Vice President of White Power Business, Chu Yongbing
Gome and Beauty's Little Swan has been committed to bringing consumers a better quality of care experience for many years. Little Swan is also the first member of the National American “Home·Life†Alliance. In recent years, Little Swan's washing machine and dryer products have steadily increased sales in the Gome channel. The star product Little Swan 10 kg washing and drying integrated intelligent frequency drum washing machine created the "Daily washing machine single product sales champion" on the day of the Gome channel launch. Good results. Through the establishment of the shop Little Swan laundry, drying scene experience area, and the store in the country to carry out the "dry season" free drying activities, the drying effect of the Little Swan dryer products can be fully displayed, Gome online shopping malls are rich Midea, Little Swan products, through the Gome "shared retail" unique "share rebate" model, online through the US store, the United States, the United States media, quality Little Swan washing machine, dryer products with personal, business social sharing business district push Give more consumers.
Consumer Experience Little Swan "Free Ironing" Dryer
Gome, the general manager of the white plate business unit of the retail management system of Gome Retail Holdings, said that Midea’s selection of the best dryer products of Little Swan in the Gome channel fully reflects Gome’s sales ability in the mid-to-high-end dryer market. The cooperation will further accelerate the overall popularity of dryers in China and boost the consumption of home appliances.
Gome, General Manager, White Power Division, Gome Retail Management Company
The “America's Empty Ice Washing March†campaign launched by Gome and the United States in March was well received by consumers, and the sales of Little Swan's washing machines and dryers increased significantly. From April 27th to May 20th, Gome & Beauty's "520 Beauty Powder Festival" will also be fully launched. At that time, customers of the US and Little Swan dryers will be purchased, and then any beautiful, Little Swan single-wash drum products will be purchased. Enjoy a discount of 1,000 yuan.
Gome and the United States took the lead in seizing the 2018 dryer market and sending better mid- to high-end home appliances to thousands of households in China.
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