According to IHS InMedica, the demand for portable heart monitors in Asia will drive the global diagnostic cardiology equipment market to grow by 12% in 2011-2016.
The operating income of the global diagnostic cardiology equipment market in 2016 is expected to rise from US $ 786 million in 2011 to US $ 882 million. Asia will lead the global growth, operating income increased by 57% from 2011 to 2016. Among all kinds of diagnostic heart disease equipment, the Holter EGG system for portable heart monitoring will be a key product driving market expansion, and the operating income of this product will increase by nearly 13% from 2011 to 2016.
According to the statistics of the World Health Organization, cardiovascular disease (CVD) is the world's largest cause of death. In 2008, 17 million people died of this disease. This heart crisis has already overwhelmed healthcare organizations, prompting healthcare providers to seek preventive measures to avoid expensive treatments such as coronary artery bypass surgery. Cardiology equipment for diagnosis, especially portable systems, plays an important role in reducing medical costs.
Go deep into the core of the EGG market
The diagnostic cardiology equipment market consists of four types of equipment: resting ECG (ResTIng ECG), exercise ECG (stress ECG), ECG management system and Holter ECG.
ResTIng ECG devices are installed in most doctors ’offices, clinics and hospitals to serve as the first means of checking for arrhythmia. Therefore, in 2011, the global resting ECG market was the largest diagnostic cardiology equipment market, with an estimated size of US $ 392 million. However, as healthcare costs continue to rise, Holter ECG will be used more and more to reduce the cost of medical service providers.
The focus of medical technology development is expected to be on patient compliance to increase the likelihood of treating patients outside of high-cost hospital environments. Due to its portability, Holter ECG devices are meeting this trend.
Entering Asia
North America is the world's largest diagnostic cardiology equipment market, but it has reached market saturation. The growth point has now shifted to emerging regions, especially Asia. In the Asian region, growth originated in China, India, and ASEAN countries such as Indonesia, Malaysia, Singapore, and the Philippines.
Especially the Holter market is still an untapped market in China and India. However, as cardiovascular diseases increase in these countries, healthcare providers are shifting their focus from expensive interventions to relatively inexpensive preventive care. Because of the non-invasive nature of these devices and the ability to monitor patients in rural environments, Holter devices are becoming increasingly popular in these countries.
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