On the weekend, Shenzhen finally got clear, and the cold and cold weather of the past few days was really confusing. On the weekend, Xiao Di went to the "2016 Spring Festival" of Gaogong Lithium, and could not help but sigh, the development track of each industry is really similar.
1. The DLC 4.0 standard will soon introduce your product with high enough light efficiency? (click to read the details)
The new DLC standard has been released.
It is said that Americans are good at making amateur things professional (as opposed to Chinese people), and people are very concerned about standards and certification. DLC is actually a non-mandatory certification, but if you pass this certification, you can get subsidies, and the subsidy is not too small. Therefore, for the end customers, whether the products pass the DLC certification is very important.
LEDs have been caught in price wars in China, and there is no way to find an effective solution. Behind the price decline, quality problems have followed. It is understood that Hungary, Germany, France and Latvia have notified a number of LED lighting products exported to China on the European Commission's non-food rapid alert system (RAPEX) and adopted mandatory measures to withdraw from the market and recall in Europe. The products involved include LED flashlights, light bulbs, desk lamps and floodlights (click for reading details).
Quality issues should not be underestimated. In particular, today's domestic LED companies are striving to become international, in addition to price advantages, product quality is also no problem.
In fact, the decline in LED prices is an irreversible trend. After a series of research and analysis, our research institute believes that LED chips will have a 15% decline in 2016, and there is still room for price reduction in LED packaging and lighting (click to read the details) ) It seems that there will be a "war" in 2016.
2016 is a crucial year. In this year, companies with integrity and quality assurance will have room for survival.
2. Konka Lighting and Toshiba Lighting jointly reached a business transfer cooperation agreement (click to read the details)
It should be said that there are still many ways for Chinese and foreign companies to cooperate. Like Konka and Toshiba, after a paper agreement is signed, you and me have you and I have inextricably linked.
After the Chinese acquisition of Philips Lumileds was suspended, the acquisition of Fairchild Semiconductor by the subsidiary of the Central Enterprise China Resources Group was also rejected due to fear of failing to pass the US review. The scrutiny is so strict, is it not the big "learning" ability of our big China? However, the trend of industrial globalization and international mergers and acquisitions is artificially blocked.
For example, Liard, who bought a 100% stake in PLANAR in the United States in 2015, took the first step in the company's overseas acquisition.
Of course, there are also factories directly set up overseas. This is more grounded and more local. It can also stimulate local employment and contribute to local GDP. It should not be rejected by the local government.
3, Philips LED bulbs and price cuts will be lit in a new round of price wars (click to read the details)
See also Philips price cuts, international companies are increasingly immersed in the Chinese market competition: starting from the price, on the other hand, there is strong support from big brands, in the circulation market can seize the opportunity to impress consumers .
However, the price of domestic LED manufacturers has to drop, and the price of domestic LED companies has to decline. There is no brand effect. If the price is more expensive than Philips, how can ordinary consumers accept it? The price reduction of end products, the natural supply chain will also cut prices, Philips is a big customer, there are piles of domestic OEM companies, they will face more severe price challenges.
Domestic LED price cuts across the board, lithium battery materials and batteries across the board to increase prices, is it really the lithium battery industry is going uphill, LED is going downhill?
Not all, the LED industry, like all other industries, has experienced the period when the initial price has been rising all the way and the profits are dazzling. It has entered the shuffling stage, and the whole industry is becoming mature and stable. Companies with money and brand reputation will survive and absorb the market share of those “dead†or exit companies, thus concentrating resources. Therefore, after 2015, over the 2016, it will be a better and better business and an increasingly stable market.
On 24-25th, Xiaodi went to the Guangzhou Advertising Logo and LED Display Exhibition. In order to attract people, the companies also made all the stops, what body painting, bikini models, God of Wealth, garlic and the like. I don't know if everyone went to the show. What are the gains?
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