LED lighting designer tells: efficient matching of commercial lighting design and lighting applications

Commercial lighting has become a key area of ​​lighting design and lighting application research because of its wide range of service targets and application purposes. Such articles have long occupied the forefront of the lighting category.

When you meet the space of the top masters and the owners of the top brands, in addition to the excitement to the palm of your hand, how to balance the "degree" of lighting design, I am afraid it is an important factor that can make lighting designers uneasy.

In the class taught for young lighting designers, Mr. Zhou Lian asked: What do you think is the design for? There are many opinions in the audience. The "owner" and "Party A" have become the hottest answers for most people.

Listen, he smiled and said: I think the design should be done for the user.

If the business is a full-fledged interpretation, can you be a good supporting partner when you play a big movie with the movie emperor?

Mr. Zhou said: You have to be willing to show up.

Then the question is coming: Where is the peace and the difference?

Let the lighting designer tell you from the design interpretation to the implementation process.

Lighting design: read the beauty of space tension, express the meaning of quality

Project information:

Stuart Weitzman shoe store new concept store

Project Location: Shin Kong Place, SKP, Beijing

Completion time: November 2014

Owner: Stuart Weitzman brand

Space Design: Zaha Hadid (Zaha Hadid) Team

Lighting design: Lang Fengzhao Yu Heng Lighting Design (Beijing) Co., Ltd.

Brand background interpretation - unique dazzling

Stuart Weitzman is the top designer brand in the American shoe bag industry. It has been highly sought after by many Hollywood actresses. It has also appeared frequently on the red carpet of the awards ceremony. Since 2002, Stuart Weitzman has been nominated for Oscar every year. The star offers the world's "only one pair, one-of-a-kind" "red carpet shoes."

By analyzing the brand's positioning and product characteristics, we can easily grasp: "unique" is the connotation that the brand has always pursued. This is evident from the fact that it hired Zaha to take on its concept store design.

Interpretation of space design - light and shadow performance

The Zaha Hadid team served as the store interior for this mission.


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